Another term for a motive (especially after it has become activated or directed) is a:

Related MCQs

• A motive which operates below the conscious level is called:
• In 'stages of adoption process’ customer decides to become regular user in
• Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
• _______________________ or consumers' ability to try out an innovation without incurring risk to valued resources (financial, esteem, status, time, information), is another factor critical to successful diffusion of innovations.
• The dominant set of assumptions which has influenced Western research on art and science since the late 16th Century has been termed positivism. All of the following are tenets of positivism EXCEPT:
• The expanded view of the exchange which includes the issues that influence the consumer before, during, and after a purchase is called:
• Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing ________.
• The demand which is affected by price changes in short term is
• What is the correct term for a situation where a stimulus no longer evokes the conditioned response?
• What does the term ‘evoked set’ mean?