Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing ________.

Related MCQs

• If a consumer has discomfort caused by post purchase conflict, the consumer is experiencing:
• Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favourite models. Blake's next step is most likely to be ________.
• Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.
• Darla considers herself to be a gourmet, and she has dined at many of the finest restaurants in the United States. On a recent trip to New Orleans, she refused to eat at a restaurant that was purported to have some of the best Cajun food because it had oil cloth and plastic flowers on the tables. Which situational influence explains Darla's refusal to eat at this restaurant?
• You regularly purchase cleaning supplies for your custodial staff. This purchase is a ________.
• The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____.
• Consumers who purchase a Harley-Davidson motorcycle can receive which of the following in addition to the purchase of the product?
• In buyer decision process, stage in which purchase intention is transformed in to purchase decision is called
• James recently purchased a new car, however now he is worried about whether he made the right decision. Consumer behaviourists have a term for this state of mind. What is it?
• The expanded view of the exchange which includes the issues that influence the consumer before, during, and after a purchase is called: