McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Business Administration (MBA) .
Chapters
| 1. |
The rational element of motivation is called: |
| A. | A goal |
| B. | An incentive |
| C. | A drive |
| D. | None of the above |
| Answer» A. A goal | |
| 2. |
A motive which operates below the conscious level is called: |
| A. | A conscious motive |
| B. | A dormant motive |
| C. | An emotional motive |
| D. | None of the above |
| Answer» B. A dormant motive | |
| 3. |
Rules for purchasing are called: |
| A. | Risk reducers |
| B. | Heuristics |
| C. | Purchase regulations |
| D. | None of the above |
| Answer» B. Heuristics | |
| 4. |
According to Freud, which of the following is our conscious self? |
| A. | The id |
| B. | The superego |
| C. | The ego |
| D. | None of the above |
| Answer» C. The ego | |
| 5. |
When a stimulus that is close to the conditioned stimulus evokes the conditioned response, this is called: |
| A. | Generalization |
| B. | Extinction |
| C. | Discrimination |
| D. | None of the above |
| Answer» A. Generalization | |
| 6. |
An external trigger that encourages learning is called: |
| A. | A response |
| B. | A cue |
| C. | Reinforcement |
| D. | None of the above |
| Answer» B. A cue | |
| 7. |
The emotional component of attitude is called: |
| A. | Cognition |
| B. | Conation |
| C. | Affect |
| D. | None of the above |
| Answer» C. Affect | |
| 8. |
The effect whereby someone holding two conflicting attitudes at once feels discomfort is called: |
| A. | Attitude disconfirmation |
| B. | Affective re-adjustment |
| C. | Cognitive dissonance |
| D. | None of the above |
| Answer» B. Affective re-adjustment | |
| 9. |
Intelligent interruption in communication is called: |
| A. | Noise |
| B. | Interference |
| C. | Encoding |
| D. | None of the above |
| Answer» B. Interference | |
| 10. |
What does VALS stand for? |
| A. | Value Added Living Systems |
| B. | Values and Life Styles |
| C. | Variable Living Styles |
| D. | None of the above |
| Answer» B. Values and Life Styles | |
| 11. |
Which of the following statements is true about the goal theory of motivation? |
| A. | People with easier goals will perform better than people with difficult goals. |
| B. | A person's level of commitment to a goal will not regulate the level of effort expended. |
| C. | Research has shown that there is little support for the goal theory and its effects on motivation with regard to the relationship between goal-setting and performance. |
| D. | People with difficult goals will perform better than people with easier goals. |
| Answer» D. People with difficult goals will perform better than people with easier goals. | |
| 12. |
People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____. |
| A. | Selective retention |
| B. | Selective distortion |
| C. | Selective attitude |
| D. | Selective attention |
| Answer» A. Selective retention | |
| 13. |
A person's _______________ comprises internal factors, such as ability, intelligence and personality, and will determine how an individual responds to certain stimuli. |
| A. | Sensory limit |
| B. | Cognitive set |
| C. | Perceptual set |
| D. | Psychological threshold |
| Answer» C. Perceptual set | |
| 14. |
Which of the following will influence an individual's perceptions? |
| A. | Previous experiences. |
| B. | Individual needs. |
| C. | Sensory limitations. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 15. |
Which two of the following are terms used by Cook to describe the two kinds of information used in a social encounter? |
| A. | Secondary information. |
| B. | Impressionistic information. |
| C. | Static information. |
| D. | Primary information. |
| Answer» B. Impressionistic information. | |
| 16. |
Which of the following are employees with an internal locus of control orientation more likely to display than employees with an external control orientation? |
| A. | An increased probability of gaining managerial positions. |
| B. | Greater satisfaction with their jobs. |
| C. | Greater satisfaction with participatory management. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 17. |
Which factors are used to interpret a person's task performance? |
| A. | Internal attributive control. |
| B. | Unstable factors. |
| C. | Stable factors. |
| D. | Internal attributions. |
| Answer» D. Internal attributions. | |
| 18. |
Which of the following is true? |
| A. | Self-concept is instinctive |
| B. | Self-concept is learned |
| C. | Self-concept is imposed on us by our parents. |
| D. | None of the above |
| Answer» A. Self-concept is instinctive | |
| 19. |
Ourselves as others see us is called: |
| A. | The real self |
| B. | The ideal self |
| C. | The looking-glass self |
| D. | None of the above |
| Answer» B. The ideal self | |
| 20. |
The subjective self, as we see ourselves, is called: |
| A. | The real self |
| B. | The ideal self |
| C. | The looking-glass self |
| D. | None of the above |
| Answer» B. The ideal self | |
| 21. |
The way we think other people see us is called: |
| A. | The real self. |
| B. | The looking-glass self |
| C. | The ideal self |
| D. | None of the above |
| Answer» C. The ideal self | |
| 22. |
The process of monitoring our behavior to conform with feedback from others is called: |
| A. | Self-expression |
| B. | Self-monitoring |
| C. | Self-behaving |
| D. | None of the above |
| Answer» D. None of the above | |
| 23. |
Which of the following is true? |
| A. | Low self-monitors worry about what other people think of them |
| B. | High self-monitors believe themselves to be apart from the rest of humanity. |
| C. | Low self-monitors behave according to some inner drive. |
| D. | None of the above |
| Answer» A. Low self-monitors worry about what other people think of them | |
| 24. |
Ducking when a stone is thrown at you is an example of: |
| A. | Species response tendencies |
| B. | Maturation |
| C. | Learning |
| D. | None of the above |
| Answer» C. Learning | |
| 25. |
The tendency for elderly people to move more slowly is an example of: |
| A. | Species response tendencies |
| B. | Maturation |
| C. | Learning |
| D. | None of the above |
| Answer» D. None of the above | |
| 26. |
In Pavlov’s experiments, the meat powder acted as: |
| A. | An unconditioned response |
| B. | An unconditioned stimulus |
| C. | A conditioned stimulus |
| D. | None of the above |
| Answer» B. An unconditioned stimulus | |
| 27. |
In Pavlov’s experiment, the bell acted as: |
| A. | An unconditioned response |
| B. | An unconditioned stimulus |
| C. | A conditioned stimulus |
| D. | None of the above |
| Answer» A. An unconditioned response | |
| 28. |
If the conditioned stimulus comes before the unconditioned stimulus, this is called: |
| A. | Forward conditioning |
| B. | Backward conditioning |
| C. | Simultaneous conditioning |
| D. | None of the above |
| Answer» B. Backward conditioning | |
| 29. |
If the unconditioned stimulus comes before the conditioned stimulus, this is called: |
| A. | Forward conditioning |
| B. | Backward conditioning |
| C. | Simultaneous conditioning |
| D. | None of the above |
| Answer» C. Simultaneous conditioning | |
| 30. |
Which works best in advertising? |
| A. | Forward conditioning |
| B. | Backward conditioning |
| C. | Simultaneous conditioning |
| D. | None of the above |
| Answer» B. Backward conditioning | |
| 31. |
What is the correct term for a situation where a stimulus no longer evokes the conditioned response? |
| A. | Generalisation. |
| B. | Discrimination |
| C. | Extinction |
| D. | None of the above |
| Answer» C. Extinction | |
| 32. |
When a stimulus that is close to the conditioned stimulus evokes the conditioned response, this is called: |
| A. | Generalisation. |
| B. | Discrimination |
| C. | Extinction |
| D. | None of the above |
| Answer» C. Extinction | |
| 33. |
All of the following factors would be listed as social factors that influence consumer behaviour EXCEPT: |
| A. | Roles and status |
| B. | Family. |
| C. | Occupation. |
| D. | Reference groups. |
| Answer» C. Occupation. | |
| 34. |
Which of the following would correctly be labelled as a cultural factor that would influence consumer behaviour? |
| A. | Social class. |
| B. | Reference groups. |
| C. | Lifestyle. |
| D. | Family. |
| Answer» A. Social class. | |
| 35. |
Which of the following would be the BEST description of the major AIO dimensions that describe a person's pattern of living? |
| A. | Attitudes, Interests, and Opinions. |
| B. | Activities, Interests, and Opinions. |
| C. | Activities, Innovation, and Occasions. |
| D. | Attitudes, Income, and Observations. |
| Answer» B. Activities, Interests, and Opinions. | |
| 36. |
"We are what we have" would be associated with which of the following concepts? |
| A. | Attitudes. |
| B. | Beliefs. |
| C. | A person's self-concept. |
| D. | Personality. |
| Answer» C. A person's self-concept. | |
| 37. |
Another term for a motive (especially after it has become activated or directed) is a: |
| A. | Need. |
| B. | Action. |
| C. | Drive. |
| D. | Cue. |
| Answer» C. Drive. | |
| 38. |
Basic needs such as hunger and thirst are called: |
| A. | Safety needs. |
| B. | Psychological needs. |
| C. | Social needs. |
| D. | Physiological needs. |
| Answer» D. Physiological needs. | |
| 39. |
_____________ describes changes in an individual's behaviour arising from experience. |
| A. | Learning. |
| B. | A cue. |
| C. | Motivation. |
| D. | Stimulus object. |
| Answer» A. Learning. | |
| 40. |
Which step of the buyer decision process immediately precedes the purchase decision? |
| A. | Need recognition. |
| B. | Information search. |
| C. | Post purchase behaviour. |
| D. | Evaluation of alternatives. |
| Answer» D. Evaluation of alternatives. | |
| 41. |
If a consumer has discomfort caused by post purchase conflict, the consumer is experiencing: |
| A. | Subliminal persuasion. |
| B. | Cognitive dissonance. |
| C. | Stimulus ambiguity. |
| D. | Confirmation. |
| Answer» B. Cognitive dissonance. | |
| 42. |
The stage in the adoption process where the consumer considers whether trying the new product makes sense is called: |
| A. | Adoption. |
| B. | Evaluation. |
| C. | Interest. |
| D. | Trial. |
| Answer» B. Evaluation. | |
| 43. |
Ads affecting consumers subconscious minds are classified as |
| A. | Online Advertising |
| B. | Subliminal Advertising |
| C. | Luminal Advertising |
| D. | Both B And C |
| Answer» B. Subliminal Advertising | |
| 44. |
Tendency to which experiences of potential customers fits with innovation is called |
| A. | Relative Advantage |
| B. | Divisibility |
| C. | Communicability |
| D. | Compatibility |
| Answer» D. Compatibility | |
| 45. |
Types of consumer buying behavior are |
| A. | Two Types |
| B. | Three Types |
| C. | Four Types |
| D. | Five Types |
| Answer» C. Four Types | |
| 46. |
Highly involved consumer buying behavior and customers perceive fewer differences among brands is called |
| A. | Complex Buying Behavior |
| B. | Variety Seeking Buying Behavior |
| C. | Dissonance Reducing Buying Behavior |
| D. | Habitual Buying Behavior |
| Answer» C. Dissonance Reducing Buying Behavior | |
| 47. |
Cultural factors must include |
| A. | Beliefs And Attitudes |
| B. | Social Class |
| C. | Occupation |
| D. | Roles And Status |
| Answer» B. Social Class | |
| 48. |
What is the first stage in the purchase decision process? |
| A. | Situation Analysis |
| B. | Information Search |
| C. | Price Comparison |
| D. | Need Or Problem Recognition |
| Answer» D. Need Or Problem Recognition | |
| 49. |
What is the final stage in the purchase decision process? |
| A. | Purchase |
| B. | Post-Purchase Evaluation |
| C. | Word Of Mouth |
| D. | Pre-Purchase Evaluation |
| Answer» B. Post-Purchase Evaluation | |
| 50. |
What is a consumer’s awareness set? |
| A. | The Products That A Consumer Has Heard Of That May Solve Their Problem |
| B. | The Adverts That A Consumer Likes |
| C. | Everything A Consumer Knows About A Product |
| D. | The Products That A Consumer Is Seriously Considering Buying |
| Answer» A. The Products That A Consumer Has Heard Of That May Solve Their Problem | |
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