_______________________ or consumers' ability to try out an innovation without incurring risk to valued resources (financial, esteem, status, time, information), is another factor critical to successful diffusion of innovations.

Related MCQs

• The __________________ of an innovation refers to the extent to which the innovation is consistent with present needs, motives, values, beliefs, and behaviors.
• Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.
• The ________________ refers to the spread of an innovation from its creative source across space and time.
• Tendency to which results of innovation are communicated to others is classified as
• Tendency to which experiences of potential customers fits with innovation is called
• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• When companies try and create WOM around their brands, this is called:
• In 'stages of adoption process', stage in which customer considers whether to try product or not to is classified as
• ________ can influence the consumers’ thoughts about products.
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.