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Q. |
Contactual reference groups are: |
A. | Close groups that we currently belong to, or perhaps belonged to in the past, but no longer want to associate ourselves with. |
B. | Close groups with which we interact regularly and where there is a degree of proximity. |
C. | Groups of people that the consumer can identify or admire (often from afar), and aspires to be like them in some way. |
D. | none of the above |
Answer» B. Close groups with which we interact regularly and where there is a degree of proximity. |
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