McqMate
Chapters
| 1. |
The set of shared beliefs, behaviours and attitudes associated with a large group of people is called: |
| A. | Religion |
| B. | Culture |
| C. | Social Framework |
| D. | Ethics |
| Answer» A. Religion | |
| 2. |
A custom with a strong moral component is called: |
| A. | Taboo |
| B. | A more |
| C. | An imperative |
| D. | Ethic |
| Answer» B. A more | |
| 3. |
Which of the following is NOT one of Hofstede’s dimensions? |
| A. | Masculinity-femininity |
| B. | Individualism-collectivism |
| C. | Wealth-poverty |
| D. | Environment |
| Answer» C. Wealth-poverty | |
| 4. |
A culture in which the norms are embedded deeply in its members is called |
| A. | A high-context culture |
| B. | A repressive culture |
| C. | A low-context culture |
| D. | None of the above |
| Answer» A. A high-context culture | |
| 5. |
Which of the following is NOT a stage in acculturation? |
| A. | Honeymoon |
| B. | Rejection |
| C. | Quittance |
| D. | Confidence |
| Answer» C. Quittance | |
| 6. |
The groups we see occasionally, with whom we have a shared interest, are called: |
| A. | Primary groups |
| B. | Secondary groups |
| C. | Familiarity groups |
| D. | Tertiary groups |
| Answer» B. Secondary groups | |
| 7. |
The view that lower-class people imitate upper-class people is called: |
| A. | Trickle-down theory |
| B. | Imitation theory |
| C. | Class differential theory |
| D. | None |
| Answer» A. Trickle-down theory | |
| 8. |
Insistent demands for products is called: |
| A. | Pester power |
| B. | Irritation power |
| C. | Child pressure |
| D. | Peer pressure |
| Answer» A. Pester power | |
| 9. |
The person with the most power is called: |
| A. | The most powerful person |
| B. | The least dependent person |
| C. | The most independent person |
| D. | Interdependent |
| Answer» B. The least dependent person | |
| 10. |
Those who seek out new intellectual experiences are called: |
| A. | Cognitive innovators |
| B. | Sensory innovators |
| C. | Attitudinal innovators |
| D. | Intelligent |
| Answer» A. Cognitive innovators | |
| 11. |
How do consumers respond to various marketing efforts the company might use? The starting point is the _____ of a buyer’s behavior. |
| A. | belief |
| B. | subculture |
| C. | postpurchase feeling |
| D. | stimulus-response |
| Answer» D. stimulus-response | |
| 12. |
Four important subcultures mentioned by the author include all except _____. |
| A. | Hispanics |
| B. | African Americans |
| C. | Mature consumers |
| D. | Opinions leaders |
| Answer» D. Opinions leaders | |
| 13. |
Each culture contains smaller _____, or groups of people with shared value systems based on common life experiences and situations. |
| A. | Alternative evaluations |
| B. | Cognitive dissonances |
| C. | Subcultures |
| D. | Motives |
| Answer» C. Subcultures | |
| 14. |
_____ is(are) the most basic cause of a person’s wants and behavior. |
| A. | Culture |
| B. | Brand personality |
| C. | Cognitive dissonance |
| D. | New product |
| Answer» A. Culture | |
| 15. |
Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called: |
| A. | Spokespersons |
| B. | Marketing figures |
| C. | Role icons |
| D. | Product determinants |
| Answer» B. Marketing figures | |
| 16. |
A young native Canadian moves from the Northwest Territories to attend university in Toronto, Ontario. The disorientation he feels is called |
| A. | Culture shock. |
| B. | Counterculture. |
| C. | Cultural lag. |
| D. | Cultural relativism. |
| Answer» A. Culture shock. | |
| 17. |
The values, beliefs, behaviour, and material objects that constitute a people's way of life is defined as |
| A. | Norms. |
| B. | Culture. |
| C. | Mores. |
| D. | Folkways |
| Answer» B. Culture. | |
| 18. |
What we call "civilization", based on permanent settlements and specialized occupations, emerged on the earth about _______________ years ago. |
| A. | 12 million |
| B. | 2 million |
| C. | 40 thousand |
| D. | 12 thousand |
| Answer» D. 12 thousand | |
| 19. |
What is the official language of 20 percent of the world's people? |
| A. | English |
| B. | Spanish |
| C. | Chinese |
| D. | French |
| Answer» C. Chinese | |
| 20. |
Different social classes tend to have different attitudinal configurations and _______ that influence the behavior of individual members. |
| A. | Personalities |
| B. | Values |
| C. | Finances |
| D. | Decision makers |
| Answer» B. Values | |
| 21. |
__________ is the single factor that best indicates social class. |
| A. | Time |
| B. | Money |
| C. | Occupation |
| D. | Fashion |
| Answer» C. Occupation | |
| 22. |
Which of the following statements about social classes in the United States is true? |
| A. | The middle class is the largest class |
| B. | Less than five percent of the population in the U.S. belong to the upper clas |
| C. | The working class is defined as “family folk” who depend heavily on relatives for economic and emotional support |
| D. | The middle class is the group most likely to demand instant gratification |
| Answer» C. The working class is defined as “family folk” who depend heavily on relatives for economic and emotional support | |
| 23. |
14% of the population that is differentiated mainly by having high incomes is classified as ______________. |
| A. | The working class |
| B. | The middle class |
| C. | Upper Americans |
| D. | Lower middle class |
| Answer» C. Upper Americans | |
| 24. |
Upper Americans prioritize spending on _______________. |
| A. | Technology related products, and gifts |
| B. | Pubs and discos |
| C. | Gambling events |
| D. | Travel, club memberships, and prestigious schools for children. |
| Answer» D. Travel, club memberships, and prestigious schools for children. | |
| 25. |
The population of American consumers that want to do the right things and buy what is popular is generally referred to as the ________________. |
| A. | Lower middle class |
| B. | Upper American class |
| C. | Working class |
| D. | Middle class |
| Answer» D. Middle class | |
| 26. |
In terms of consumption decisions, middle class consumers prefer to _________. |
| A. | Buy at a market that sells at a wholesale rates |
| B. | Buy what is popular |
| C. | Buy only the brands which sell at affordable prices |
| D. | Analyze the market and select the best at the lowest prices |
| Answer» B. Buy what is popular | |
| 27. |
What is the middle class concerned about? |
| A. | European travel and club memberships for tennis, golf, and swimming |
| B. | Prestigious schooling facility for their children |
| C. | Fashion and buying what experts in the media recommend |
| D. | Buying only “value for money” products |
| Answer» C. Fashion and buying what experts in the media recommend | |
| 28. |
Increased earnings in the middle class have led to spending on more “worthwhile experiences” for children, such as ______________. |
| A. | The latest television sets and other entertainment products |
| B. | Ski trips, college education, and shopping for better brands of clothes at more expensive store |
| C. | The best branded school gear, bags and shoes |
| D. | Having great parties among high society circles |
| Answer» B. Ski trips, college education, and shopping for better brands of clothes at more expensive store | |
| 29. |
The group of Americans referred to as “family folk” is also commonly referred to by marketers as the _____________. |
| A. | Social class |
| B. | Working class |
| C. | Middle class |
| D. | Upper American class |
| Answer» B. Working class | |
| 30. |
According to research, there are four factors that influence consumer buyer behavior: |
| A. | Psychological, Personal, Social, CRM Systems |
| B. | Cultural, Organizational, Personal, Psychological |
| C. | Cultural, Social, Personal, Psychological |
| D. | None Of The Above |
| Answer» C. Cultural, Social, Personal, Psychological | |
| 31. |
The psychological factors influencing consumer behavior are; |
| A. | Motivation, Perception, Learning, Beliefs And Attitudes |
| B. | Culture, Subculture, Social Class |
| C. | Reference Groups, Family, Roles And Status |
| D. | All Of The Above |
| Answer» A. Motivation, Perception, Learning, Beliefs And Attitudes | |
| 32. |
Consumers who purchase a Harley-Davidson motorcycle can receive which of the following in addition to the purchase of the product? |
| A. | Membership In A Group |
| B. | A 20 Year Warrantee |
| C. | Free Maintenance for Five Years |
| D. | Invitations to Harley Jamborees, Harley 101 Safety Courses, And Camp Harley |
| Answer» A. Membership In A Group | |
| 33. |
Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior? |
| A. | Cohort Group |
| B. | Generation Group |
| C. | Community Group |
| D. | Reference Group |
| Answer» D. Reference Group | |
| 34. |
Which of the following is NOT a criterion used to classify groups? |
| A. | Membership |
| B. | Strength of Social Tie |
| C. | Number of Members |
| D. | Type of Contact |
| Answer» C. Number of Members | |
| 35. |
Angie is a teenager, living at home with her parents and two brothers. Even though she wants to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her family represents a(n) _____ group. |
| A. | Primary Group |
| B. | Secondary Group |
| C. | Consumer Group |
| D. | Restrictive Group |
| Answer» A. Primary Group | |
| 36. |
Groups with negative desirability are referred to as _____. |
| A. | Primary Reference Groups |
| B. | Secondary Reference Groups |
| C. | Dissociative Reference Groups |
| D. | Aspiration Reference Groups |
| Answer» C. Dissociative Reference Groups | |
| 37. |
Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____. |
| A. | Primary Reference Group |
| B. | Secondary Reference Group |
| C. | Dissociative Reference Group |
| D. | Aspiration Reference Group |
| Answer» D. Aspiration Reference Group | |
| 38. |
Which group of teens sees themselves and others as cool and at the center of the action? |
| A. | Influencers |
| B. | Conformers |
| C. | Market Leaders |
| D. | Trend Setters |
| Answer» A. Influencers | |
| 39. |
Which of the following is a characteristic of a consumption subculture? |
| A. | An Identifiable, Hierarchical Social Structure |
| B. | A Set Of Shared Beliefs Or Values |
| C. | Unique Jargon, Rituals, And Modes Of Symbolic Expression |
| D. | A And B |
| Answer» C. Unique Jargon, Rituals, And Modes Of Symbolic Expression | |
| 40. |
That minor stimuli which determines when and how customer will respond in certainway is called |
| A. | Perception |
| B. | Cues |
| C. | Motives |
| D. | Both A And C |
| Answer» B. Cues | |
| 41. |
Less involved consumer buying behavior in which customers perceive few difference between brands is called |
| A. | Complex Buoying Behavior |
| B. | Variety Seeking Buying Behavior |
| C. | Dissonance Reducing Buying Behavior |
| D. | Habitual Buying Behavior |
| Answer» D. Habitual Buying Behavior | |
| 42. |
According to brand personality traits, 'sophistication' is concluded as brand being |
| A. | Reliable And Intelligent |
| B. | Daring And Imaginative |
| C. | Cheerful And Wholesome |
| D. | Charming And Upper Class |
| Answer» D. Charming And Upper Class | |
| 43. |
Social class who rely on relatives for assistance in trouble times and economic support considered as |
| A. | Upper Middles |
| B. | Working Class |
| C. | Middle Class |
| D. | Upper Uppers |
| Answer» B. Working Class | |
| 44. |
Well-known brand 'Apple' is related to brand personality trait of |
| A. | Ruggedness |
| B. | Competence |
| C. | Sophistication |
| D. | Excitement |
| Answer» D. Excitement | |
| 45. |
In 'adoption process for new products’, customer seek information in the |
| A. | Awareness Stage |
| B. | Interest Stage |
| C. | Evaluation And Trial Stage |
| D. | All Of Above |
| Answer» B. Interest Stage | |
| 46. |
Mental process in which customer ends up as buyer of a new product is called |
| A. | Adoption Process |
| B. | Cognitive Dissonance |
| C. | Pre Purchase Behavior |
| D. | Post-Purchase Behavior |
| Answer» A. Adoption Process | |
| 47. |
In social class grouping, white and blue collar workers with average pay can be classified as |
| A. | Upper Middles |
| B. | Working Class |
| C. | Middle Class |
| D. | Upper Uppers |
| Answer» C. Middle Class | |
| 48. |
Buyer decision process starts with |
| A. | Need Recognition |
| B. | Information Search |
| C. | Evaluation Of Alternatives |
| D. | Both B And C |
| Answer» A. Need Recognition | |
| 49. |
According to research, there are four factors that influence consumer buyer behavior: |
| A. | Psychological, Personal, Social, CRM Systems |
| B. | Cultural, Organizational, Personal, Psychological |
| C. | Cultural, Social, Personal, Psychological |
| D. | None Of The Above |
| Answer» B. Cultural, Organizational, Personal, Psychological | |
| 50. |
The psychological factors influencing consumer behavior are; |
| A. | Motivation, Perception, Learning, Beliefs And Attitudes |
| B. | Culture, Subculture, Social Class |
| C. | Reference Groups, Family, Roles And Status |
| D. | All Of The Above |
| Answer» B. Culture, Subculture, Social Class | |
| 51. |
Which of the following statements is not true? |
| A. | Sigmund Freud assumed that people are largely unconscious about the real psychological forces shaping their behavior |
| B. | The term motivation research refers to qualitative research designed to probe Consumers hidden, subconscious motivations |
| C. | Abraham Maslow sought to explain why people are driven by particular needs at particular times |
| D. | Selective retention means that marketers must try to understand the mind-sets ofConsumers and how these will affect interpretations of advertising and sales information |
| Answer» B. The term motivation research refers to qualitative research designed to probe Consumers hidden, subconscious motivations | |
| 52. |
The consumers' five steps of adopting a new product refer to which of the following? |
| A. | Awareness, interest, evaluation, trial, adoption |
| B. | Awareness, promotion, evaluation, trial, adoption |
| C. | Adoption, interest, evaluation, trial promotion |
| D. | Awareness, interest, cash cows, trial, adoption |
| Answer» B. Awareness, promotion, evaluation, trial, adoption | |
| 53. |
Contactual reference groups are: |
| A. | Close groups that we currently belong to, or perhaps belonged to in the past, but no longer want to associate ourselves with. |
| B. | Close groups with which we interact regularly and where there is a degree of proximity. |
| C. | Groups of people that the consumer can identify or admire (often from afar), and aspires to be like them in some way. |
| D. | none of the above |
| Answer» B. Close groups with which we interact regularly and where there is a degree of proximity. | |
| 54. |
The value-expressive influence of reference groups is: |
| A. | When a consumer uses the reference group to actively get information from opinion leaders or expert groups. |
| B. | When a person is influenced in their choice of brand by the preferences of those with whom they socialize, including family members and work colleagues. |
| C. | When someone buys a particular brand to enhance their image, and because they admire characteristics of people who use the bra |
| Answer» C. When someone buys a particular brand to enhance their image, and because they admire characteristics of people who use the bra | |
| 55. |
Parental yielding is when: |
| A. | A parent makes all purchases on behalf of a child. |
| B. | A parent is influenced by a child's request and 'surrenders'. |
| C. | A parent passes responsibility for purchases for children to another parental decision-maker. |
| D. | none of the above |
| Answer» B. A parent is influenced by a child's request and 'surrenders'. | |
| 56. |
Cultural capital is: |
| A. | The financial resources available to a person. |
| B. | The relationships and social networks influencing behaviour. |
| C. | The knowledge that is accumulated through upbringing and education, consisting of a set of distinctive tastes, skills, knowledge, and practices. |
| D. | none of the above |
| Answer» C. The knowledge that is accumulated through upbringing and education, consisting of a set of distinctive tastes, skills, knowledge, and practices. | |
| 57. |
When companies try and create WOM around their brands, this is called: |
| A. | Endogenous WOM |
| B. | Exogenous WOM |
| C. | Fake WOM |
| D. | none of the above |
| Answer» B. Exogenous WOM | |
| 58. |
A teenager has lunch in McDonald's with her friends, even though she doesn't really like McDonald's and privately prefers to eat the food at Subway. This is an example of which of the following types of conformity? |
| A. | Informational conformity |
| B. | Normative conformity |
| C. | Compliance |
| D. | Internalization |
| Answer» C. Compliance | |
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