

McqMate
Q. |
Personalization and user profiling strategies include each of the following EXCEPT: |
A. | Segmenting the market based on demographics. |
B. | Using questionnaires to collect information directly from the user. |
C. | Placing cookies on a user’s hard drive to collect information with or without the user’s knowledge. |
D. | Building from previous purchases or purchase patterns. |
Answer» B. Using questionnaires to collect information directly from the user. |
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