The two key factors limiting the use of personalization to more precisely target marketing efforts to individual customers are:

Related MCQs

• Personalization and user profiling strategies include each of the following EXCEPT:
• How do consumers respond to various marketing efforts the company might use? The starting point is the _____ of a buyer’s behavior.
• Marketing and advertising aplproaches has evolved from mass marketing to market segmentation to one-to-one marketing. This evolution occurred because:
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
• All of the following factors would be listed as social factors that influence consumer behaviour EXCEPT:
• A person's _______________ comprises internal factors, such as ability, intelligence and personality, and will determine how an individual responds to certain stimuli.
• Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:
• Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.
• Which of the following is not a defined use of marketing research?
• Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.