Any manager in an organization needs to understand

Related MCQs

• Companies that understand how customers use digital media in their purchase decision buying can develop integrated communications strategies to support their customers at each stage in the buying process. Customers have individual preferences in the ways they use the web depending upon why they need to use it and this web use is known as:
• Accepting that a customer has agreed to opt-in to receive further information, with customer profiling the minimum amount of online information that needs to be collected is an e-mail address. What is really required though to decide if the customer is a good potential target for further communications?
• An older system that is still of use to an organization despite the need for frequent maintenance is a(n):
• Internally focused systems support _____________ within the organization.
• The 'value chain' idea is a concept that has been well established for the past three decades and it refers to considering key activities that an organization can conduct to add value for the customer. It traditionally distinguished between primary activities and support activities. Why is this concept regarded as outdated with the development of e-business?
• World Software automatically allows the user to, I. Selectively mix, match and integrate software applications. II. Easily modify it to ongoing business, local and organization-specific requirements. III. Maximise productivity by shrinking the amount of training users n IV. Add World Vision, its advanced graphical user interface.
• What is at the heart of any ERP system?
• Building long-term relationships with customers is essential for any business. The application of technology to achieve CRM is a key element of e-business but what does CRM stand for?