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Q. |
What are the missing words in the following definition: 'The management of regular marketing can be characterized by a careful planning process which is informed by _____ _____ to guide the selection of target markets and the composition of a marketing mix with which to position products competitively within the marketplace. |
A. | Environmental forecasting |
B. | Market research |
C. | Product analysis |
D. | Customer understanding |
Answer» B. Market research |
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