McqMate
| Q. |
What is a target market? |
| A. | A group of customers a venture reaches by accident. |
| B. | All consumers who purchase the venture's product. |
| C. | A specific group of potential customers toward which a venture aims its marketing plan. |
| D. | A chain of discount stores. |
| Answer» C. A specific group of potential customers toward which a venture aims its marketing plan. | |
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