The major interacting components that enable a firm to successfully provide products to the marketplace are called the:

Related MCQs

• What are the missing words in the following definition: 'The management of regular marketing can be characterized by a careful planning process which is informed by _____ _____ to guide the selection of target markets and the composition of a marketing mix with which to position products competitively within the marketplace.
• ______ is when a firm sells its products in a limited area, for a limited time.
• ______ is a document designed to detail the major characteristics of a firm.
• The following example of networking represents which type of activity: In an entrepreneurial setting, you might be: renewing contact with a old school friend, now working in a finance house, to provide advice or support for the venture; converting an informal contact made while on holiday into a potential client; or building a much closer relationship with a supplier, which may lead to a formal alliance or merger.
• To provide financial assistance to entrepreneurs the government has set up a number of___________.
• The _____________ describes attempts to sell current products to new customers. Product-customer exploitation strategy
• Porter also argues that much of innovation is 'dependent on a single, major technological breakthrough rather than mundane and incremental'
• The firm's goals and competitive advantages can be described by
• ______ is a firm whose product is new to the industry.
• ______ refers to employees' beliefs about the promises between the employee and the firm.