The _____________ describes attempts to sell current products to new customers. Product-customer exploitation strategy

Related MCQs

• The initial stages of the entrepreneurial process are generating new business ideas (i.e. creativity and innovation) and recognizing opportunities that have the potential for exploitation (i.e. evaluation and selection).
• Which of these statements best describes the context for entrepreneurship?
• A/An ________ is defined as the blueprint describing the business strategy for entering the
• ______ is NOT an idea that good marketing strategy focuses on.
• ________ is a common short-run strategy designed to address organizational weaknesses that are leading to performance declines.
• ________ is a strategy designed for situations in which the organization's performance problems are very serious, as reflected by its performance measures.
• What are the missing words in the following definition: 'The management of regular marketing can be characterized by a careful planning process which is informed by _____ _____ to guide the selection of target markets and the composition of a marketing mix with which to position products competitively within the marketplace.
• ______ is when a firm sells its products in a limited area, for a limited time.
• The major interacting components that enable a firm to successfully provide products to the marketplace are called the:
• The 'enterprise culture' is a general interest in developing new ventures