This step of MIS (marketing information system) development involves the investigation of all users' needs.

Related MCQs

• Which of the following is the last step in marketing research process?
• Customers with different needs or responses to marketing activity are categorized in which of the following way?
• This kind of international marketing study contrasts two or more marketing systems to identify similarities and differences.
• For practical purposes, the difference between the concept of international marketing and the concept of multinational marketing is
• The marketing mix (the 4 Ps of marketing) does not include
• This kind of international marketing study contrasts two or more marketing systems to identify similarities and differences.
• For practical purposes, the difference between the concept of international marketing and the concept of multinational marketing is
• For practical purposes, the difference between the concept of international marketing and the concept of multinational marketing is
• An overall strategy that involves the firm pouring all of its available resources into one or a select few markets is knows as:
• This channel decision is related to the number of middlemen at a particular point or step in the distribution channel.