An overall strategy that involves the firm pouring all of its available resources into one or a select few markets is knows as:

Related MCQs

• __________ suggests spreading the company’s resources in order to gain even small footholds across as many markets as possible
• The main advantage of a differentiation strategy in international markets lies in that:
• This entry strategy involves having an agreement that permits a foreign company to use industry property, technical knowhow, or engineering design in a foreign market.
• This strategy involves manufacturing operations in a host country for the purpose of exporting a product made there to a company's home country or to other third countries.
• James Bond is looking for an intermediary that specialies in researching foreign markets for a client's products. Additionally, he would like this intermediary to handle all the routine details of getting his products to the foreign customers that he anticipates he will have during the next business year. Which of the following would be the best choice for Mr. Bond if he wants to meet his objectives?
• This market entry strategy should be used when a company faces high tariffs but does not want to lose control of its operations.
• This step of MIS (marketing information system) development involves the investigation of all users' needs.
• Three questions are central to strategy. Which is not one of them?
• When a U.S. firm leaves local managers of its foreign subsidiary alone by assuming that The foreign market is difficult for outsiders to understand, this is a reflection of
• This kind of product is most likely to require adaptation for overseas markets.