McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Management Studies (BMS) .
| 1. |
mass media channels of ____ |
| A. | education |
| B. | offers |
| C. | publicity |
| D. | space |
| Answer» A. education | |
| 2. |
media are __ in nature |
| A. | homogeneous |
| B. | heterogeneous |
| C. | harmonious |
| D. | creative |
| Answer» C. harmonious | |
| 3. |
___ is often linked to surprises |
| A. | patronage |
| B. | creativity |
| C. | visualisation |
| D. | prospective |
| Answer» B. creativity | |
| 4. |
___ ads have short media life |
| A. | display |
| B. | tv |
| C. | magazine |
| D. | newspaper |
| Answer» B. tv | |
| 5. |
___ are owned media |
| A. | website |
| B. | cinema |
| C. | newspapers |
| D. | magazine |
| Answer» A. website | |
| 6. |
Newspapers are ___ |
| A. | read |
| B. | viewed |
| C. | scanned |
| D. | seen |
| Answer» D. seen | |
| 7. |
Media buyer is a __ man |
| A. | visionary |
| B. | liaison |
| C. | motivational |
| D. | common |
| Answer» B. liaison | |
| 8. |
___ measures television Viewership |
| A. | tam |
| B. | trp |
| C. | abc |
| D. | grp |
| Answer» A. tam | |
| 9. |
Card rates are ___ |
| A. | uniform |
| B. | non-uniform |
| C. | fixed |
| D. | fluctuating |
| Answer» B. non-uniform | |
| 10. |
Costly brands enjoy higher ______ |
| A. | visibility |
| B. | patronage |
| C. | screening |
| D. | traffic |
| Answer» A. visibility | |
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