McqMate
| Q. |
No two services are precisely alike. This characteristic is known as: |
| A. | Selling |
| B. | Production |
| C. | Heterogeneity |
| D. | Consumption |
| Answer» C. Heterogeneity | |
| Explanation: Heterogeneity in services marketing refers to the variability or lack of uniformity in service offerings. Since services are often delivered by people, they can differ from one service encounter to another, leading to variations in quality and experience. | |
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Heterogeneity
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