The most basic level of a product is called the:

Related MCQs

• In Arab countries like Saudi Arabia, charging interest on a loan is against the “Muslim law”. Therefore, banksoperating in these countries customize their product offering as per the local requirements. Which parameter ofassessing globalization level of a firm does this example explain?
• Most service marketers in the west compete at ___product/service level
• The highest level of Customer Expectation is _____
• The level of service consumers actually expect from a service firm is the:
• Which level of investment in customer relationship building typified by the company like dell.com working continuously with their customers to discover ways to perform better?
• A ___________ is a form of product that consists of activities, benefits, orsatisfactions offered for sale that are essentially intangible and do not result in the ownership ofanything.
• The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
• Identify the risk that arises from a bad product/service choice, that harms one’sself image.
• Which of the following is NOT an internal factor that influences the consumer product acquisition process include
• __________cost refers to the product’s purchase cost plus the discounted cost of maintenanceand repair less the discounted salvage value