A ___________ is a form of product that consists of activities, benefits, orsatisfactions offered for sale that are essentially intangible and do not result in the ownership ofanything.

Related MCQs

• The intangible aspect of a service spring forth for which of the following service product levels?
• The additional consumer service and benefits built around the actual product is known as
• Which of the following fields would be least likely to be described as intangible-dominant?
• A service organization can deliver quality service to its customers if it follows a systematic method in identifyingthecustomers‘ needs. Christopher Lovelock suggested that the various supplementary services offered acrossvarious industries can be grouped into eight categories. Which of the following is not one of these categories?
• What is the 5th unique characteristic of service markets? 1. Lack of ownership 2. Intangibility 3. Inseparability
• Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called……..
• Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called
• Industries that do not compromise the activities that are called tourism is.
• Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers?
• The two main industries that comprise the activities we call tourism are: