Q.

Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers?

A. Use of an undifferentiated one-size-fits-all marketing strategy
B. Different pricing strategies for different groups
C. Variations in product offerings to suit the wants of a particular group
D. Study of ethnic buying habits to isolate market segments
Answer» A. Use of an undifferentiated one-size-fits-all marketing strategy
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