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Q. |
Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers? |
A. | Use of an undifferentiated one-size-fits-all marketing strategy |
B. | Different pricing strategies for different groups |
C. | Variations in product offerings to suit the wants of a particular group |
D. | Study of ethnic buying habits to isolate market segments |
Answer» A. Use of an undifferentiated one-size-fits-all marketing strategy |
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