

McqMate
Q. |
Importance should be given to the servicescape and equipment in the “service factory” as (choose the statement which is false) |
A. | the servicescape provides tangible cues to customers regarding the quality of the service. |
B. | the servicescape should be safe for customers who would be visiting the service factory. |
C. | the servicescape and equipment are paid for by the customers. |
D. | signage in the servicescape is important for customers to negotiate their way in the service |
Answer» C. the servicescape and equipment are paid for by the customers. |
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