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Q. |
Which of the following statements pertaining to the SERVQUAL scale is correct? |
A. | SERVQUAL compares perceptions to what customers would normally expect |
B. | SERVQUAL is a 22-item scale |
C. | SERVQUAL consists of four service quality dimensions |
D. | SERVQUAL compares perceptions to what a customer should expect from a firm the delivers high-quality services |
Answer» D. SERVQUAL compares perceptions to what a customer should expect from a firm the delivers high-quality services |
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