Which of the following is a major criticism of the SERVQUAL scale?

Related MCQs

• Which of the following statements pertaining to the SERVQUAL scale is correct?
• Who formulated the SERVQUAL Scale?
• Businesses such as fast food restaurants would fall where along the Scale of Market Entities?
• Which of the following is not a major element of physical evidence?
• Heterogeneity of services among telecom service providers makes which method of pricing a major problem?
• Identify the factor that does not play a major role in setting the pricing objectives of a service organization.
• Part of the problem when transforming from full-service to self-service is that the new proceduresthemselves are flawed and/or difficult to understand. Of the guidelines presented below, which wouldminimize this type of problem from occurring? This is consistent with which of the following guidelines for increasing customer participation:
• Which of the following sets of terms best describes a service?
• Which of the following fields would be least likely to be described as intangible-dominant?
• Which of the following statements is not true?