Which among the following is not one of the requirements for effective segmentation of markets?

Related MCQs

• Segmenting the market according to the customer use of the service is an example of _____ segmentation
• Which of the following is not a necessary strategy in the effective promotion of services?
• In Arab countries like Saudi Arabia, charging interest on a loan is against the “Muslim law”. Therefore, banksoperating in these countries customize their product offering as per the local requirements. Which parameter ofassessing globalization level of a firm does this example explain?
• What is the 5th unique characteristic of service markets? 1. Lack of ownership 2. Intangibility 3. Inseparability
• The Perceived Service Quality means that the perceived or experienced service is not consistent with the expected service. This gap results in the following: Which one is NOT true?
• The Perceived Service Quality means that the perceived or experienced service is not consistentwith the expected service. This gap results in the following: Which one is NOT true?
• A service organization can deliver quality service to its customers if it follows a systematic method in identifyingthecustomers‘ needs. Christopher Lovelock suggested that the various supplementary services offered acrossvarious industries can be grouped into eight categories. Which of the following is not one of these categories?
• The leisure and hospitality industry comprises a variety of services. Which of the following is not one of them?
• Heterogeneity of services among telecom service providers makes which method of pricing a major problem?
• Which one of the following strategies is used to alter consumer demand?