A conventional marketing channel is formed of

Related MCQs

• Which of the following should be the first step in designing a marketing channel?
• Which type of product might require a more direct marketing channel to avoid delays and too much handling?
• A channel alternative is described by
• __________refers to the administration of the personal selling component of a company’s marketing program.
• The sales force can play a central role in achieving a marketing orientation strategy, by
• Which company is the pioneer in direct marketing?
• Marketing is a ______________ function of transferring goods from producers to consumers.
• Tele- marketing is a part of ______________.
• Direct marketing refers to a communication between the ______________ and ______________ directly.
• Direct marketing is sometimes called ______________.