McqMate
| 1. |
A _________ covers topics of general interest for a specific geographic area. |
| A. | magazines |
| B. | news papper |
| C. | telivision |
| D. | radeo |
| Answer» B. news papper | |
| 2. |
What is the process and product of imagination? |
| A. | design |
| B. | film |
| C. | visual effects |
| D. | magazines |
| Answer» A. design | |
| 3. |
Graphic design is a cousin of _______ industry. |
| A. | animation |
| B. | film |
| C. | visual effects |
| D. | advertising |
| Answer» D. advertising | |
| 4. |
Who captuared the photograph of “Civil War” for Harpers Weekley? |
| A. | mathew brady |
| B. | salvador dali |
| C. | john lennon |
| D. | annie leibovitz |
| Answer» A. mathew brady | |
| 5. |
In 1870’s in New york city who created “Stark black and white engravings of life” for harpers weekley? |
| A. | salvador dali |
| B. | winslow homer |
| C. | pickaso |
| D. | leana do davingi |
| Answer» B. winslow homer | |
| 6. |
In which format magazines exists in? |
| A. | print and publishing |
| B. | print and broadcasting |
| C. | broadcasting |
| D. | telecasting |
| Answer» A. print and publishing | |
| 7. |
Readers depends on the news papper for _______? |
| A. | specialised information |
| B. | various information |
| C. | new information |
| D. | day to day news |
| Answer» D. day to day news | |
| 8. |
What is “M.P.A” stands for? |
| A. | magazine publisher of australia |
| B. | magazine publisher of africa |
| C. | magazine publishers of america |
| D. | magazine publisher of argentina |
| Answer» C. magazine publishers of america | |
| 9. |
In 1982, who offered an expansion for magazines? |
| A. | magazine publishers of india |
| B. | magazine publishers of itally |
| C. | magazine publishers of europe |
| D. | magazine publishers of america |
| Answer» D. magazine publishers of america | |
| 10. |
How many countries the “Modern Plastics” magazine publishing? |
| A. | 110 countries |
| B. | 5 countries |
| C. | 10 countries |
| D. | 20 countries |
| Answer» A. 110 countries | |
| 11. |
Which medium is more comfortable than any other medium? |
| A. | telivision |
| B. | magazine |
| C. | radeo |
| D. | news papper |
| Answer» B. magazine | |
| 12. |
“A magazine is a tangible enduring companion , a friend that you can enjoy at Home, Work, Traveling anywhere at all” Whose words is this? |
| A. | magazine publishers of america |
| B. | magazine publishers of india |
| C. | magazine publishers of europe |
| D. | magazine publishers of itally |
| Answer» A. magazine publishers of america | |
| 13. |
Which is the magazine won the top awards from the Catholic Press Association in 1984? |
| A. | time |
| B. | news week |
| C. | catholic rural life |
| D. | harpers weekley |
| Answer» C. catholic rural life | |
| 14. |
In which year wood magazine launched in? |
| A. | 1985 |
| B. | 1999 |
| C. | 2005 |
| D. | 2012 |
| Answer» A. 1985 | |
| 15. |
What is the main challenge for a magazine editor? |
| A. | the magazine defferent from each issues. |
| B. | to keep the concistancy of the magazine. |
| C. | to keep the design concistantley. |
| D. | to keep the style of the magazine |
| Answer» A. the magazine defferent from each issues. | |
| 16. |
Which is the magazine “Amoco Oil Company” produsing? |
| A. | speed |
| B. | auto week |
| C. | adventure road |
| D. | fast track |
| Answer» C. adventure road | |
| 17. |
Which is the biggest magazine advertisers? |
| A. | coco cola |
| B. | nike |
| C. | fast track |
| D. | automotive manufactures |
| Answer» D. automotive manufactures | |
| 18. |
Which is the magazine get topest advertising income? |
| A. | time warner |
| B. | vogue |
| C. | soldier of fortune |
| D. | scibner’s |
| Answer» A. time warner | |
| 19. |
Which is the magazine fills its add pages with National Rifle Association,
|
| A. | vogue |
| B. | soldier of fortune |
| C. | scibner’s |
| D. | life |
| Answer» B. soldier of fortune | |
| 20. |
In which year Magazines appeared in America? |
| A. | 1899 |
| B. | 1980 |
| C. | 1741 |
| D. | 1999 |
| Answer» C. 1741 | |
| 21. |
When was the most fascinating eras in magazine hystory? |
| A. | after world war ii |
| B. | after world war i |
| C. | before world war ii |
| D. | before world war i |
| Answer» A. after world war ii | |
| 22. |
How many factors have had an on going impact on the magazine industry? |
| A. | 10 |
| B. | 50 |
| C. | 2 |
| D. | 5 |
| Answer» D. 5 | |
| 23. |
In 1800 the litaracy rate in America is _____ %? |
| A. | 100% |
| B. | 75% |
| C. | 80% |
| D. | 90% |
| Answer» B. 75% | |
| 24. |
In mid ninteenth which was the most popular magazine in America? |
| A. | the ladies home journel |
| B. | glamour college |
| C. | ms |
| D. | godey’s lady’s |
| Answer» D. godey’s lady’s | |
| 25. |
What is the main part in a visual communication? |
| A. | design |
| B. | logo |
| C. | font |
| D. | line art |
| Answer» A. design | |
| 26. |
“ Good design is Good business “ Whose words is this? |
| A. | mathew brady |
| B. | salvador dali |
| C. | thomas watson jr |
| D. | john lennon |
| Answer» C. thomas watson jr | |
| 27. |
In which period graphic design spread to all corners of the united states? |
| A. | in sevantees |
| B. | in eightees |
| C. | in nintees |
| D. | mid of sevantees |
| Answer» C. in nintees | |
| 28. |
In a communication business , for branding what is the serios issue? |
| A. | money |
| B. | language |
| C. | designs |
| D. | font |
| Answer» B. language | |
| 29. |
Something that is produced to function and exists in reality is called ______? |
| A. | product |
| B. | design |
| C. | offset |
| D. | logo |
| Answer» A. product | |
| 30. |
A ______ has meaning beyond functionality and exists in peopel’s mind? |
| A. | logo |
| B. | design |
| C. | brand |
| D. | product |
| Answer» C. brand | |
| 31. |
The way in which a brand is expressed visually and verbally is called _____? |
| A. | brand versatality |
| B. | brand identity |
| C. | brand defferenciation |
| D. | brand uniqueness |
| Answer» B. brand identity | |
| 32. |
Is the brand unique from other of its kind is called? |
| A. | identity |
| B. | negligen’s |
| C. | defferentiation |
| D. | relevance |
| Answer» C. defferentiation | |
| 33. |
Is the brand current with the times is called? |
| A. | defferentiation |
| B. | brand identity |
| C. | esteem |
| D. | relevance |
| Answer» D. relevance | |
| 34. |
Does the brand delived consistently is called? |
| A. | reputation |
| B. | defferentiation |
| C. | brand identity |
| D. | esteem |
| Answer» D. esteem | |
| 35. |
How well do consumers know the brand is called? |
| A. | defferentiation |
| B. | brand identity |
| C. | reputation |
| D. | esteem |
| Answer» C. reputation | |
| 36. |
Which was the magazine Hystorians conciderd as the best magazine for children ever published? |
| A. | st. nicholus |
| B. | keyboard |
| C. | people |
| D. | family times |
| Answer» A. st. nicholus | |
| 37. |
When was the “Readers digest “ premium issue published in? |
| A. | june 1922 |
| B. | august 1922 |
| C. | september 1922 |
| D. | february 1922 |
| Answer» D. february 1922 | |
| 38. |
How many articles contines in the premium issue of the “Readers digest “? |
| A. | 5 articles |
| B. | 10 articles |
| C. | 31 articles |
| D. | 3 articles |
| Answer» C. 31 articles | |
| 39. |
What was the caption of “Life “ magazines premium issue? |
| A. | life ends |
| B. | new life |
| C. | good life |
| D. | life begins |
| Answer» D. life begins | |
| 40. |
When was the “Life “magazines premium issue published in? |
| A. | january 23 - 1936 |
| B. | november 23 - 1936 |
| C. | february 23 - 1936 |
| D. | march 23 - 1936 |
| Answer» B. november 23 - 1936 | |
| 41. |
Which was the magazine won the “ National magazine award “in 1997 for the article ‘ into thin air’? |
| A. | outside |
| B. | life |
| C. | vanity fair |
| D. | rolling stone |
| Answer» A. outside | |
| 42. |
In 1997 which was the article won the “ National magazine award “ for Outside magazine? |
| A. | driving mr. albert |
| B. | portrayal of women |
| C. | little rock, arkansas |
| D. | into thin air |
| Answer» D. into thin air | |
| 43. |
Which was the magazine won the first annual “ National magazine award “ for skillful editing , imagination and integrity? |
| A. | vanity fair |
| B. | look magazine |
| C. | outside |
| D. | life |
| Answer» B. look magazine | |
| 44. |
When was the “ National magazine award “ for skillful editing , imagination and integrity starte in? |
| A. | in1999 |
| B. | in 1966 |
| C. | in 1997 |
| D. | in 1992 |
| Answer» B. in 1966 | |
| 45. |
Which was the most successful feminist magazine for all time? |
| A. | the ladies home journel |
| B. | glamour college |
| C. | godey’s lady’s |
| D. | ms |
| Answer» D. ms | |
| 46. |
Which was the first American women’s magazine to place a black woman on the cover? |
| A. | collier’s magazine |
| B. | glamour college |
| C. | ms |
| D. | godey’s lady’s |
| Answer» B. glamour college | |
| 47. |
Which was the magazine won the “ National Magazine Award “in 1998 for the article ‘ Driving Mr Albert’? |
| A. | folio |
| B. | outdoor life |
| C. | harper’s |
| D. | better homes |
| Answer» C. harper’s | |
| 48. |
In 1998 which was the article won the “ National magazine award “ for Harper’s? |
| A. | driving mr albert |
| B. | portrayal of women |
| C. | little rock, arkansas |
| D. | into thin air |
| Answer» A. driving mr albert | |
| 49. |
When was the ‘Poz’ magazine launched in? |
| A. | april 1999 |
| B. | april 1992 |
| C. | april 1994 |
| D. | april 1997 |
| Answer» C. april 1994 | |
| 50. |
Which was the sister publication of “Poz” magazine? |
| A. | folio |
| B. | life |
| C. | latina |
| D. | mamm |
| Answer» D. mamm | |
| 51. |
Knowingly publishin something false or with a reckless disregard for the truth is called? |
| A. | adjacency |
| B. | advertorial |
| C. | actual malica |
| D. | blueline |
| Answer» C. actual malica | |
| 52. |
An advertisement placed on the page next to an article about a similar subject is called? |
| A. | adjacency |
| B. | advertorial |
| C. | actual malica |
| D. | false light |
| Answer» A. adjacency | |
| 53. |
Taking an editorial stand on issues is called? |
| A. | adjacency |
| B. | advertorial |
| C. | actual malica |
| D. | advocacy journalism |
| Answer» D. advocacy journalism | |
| 54. |
Final page of Film, including all text and art is called? |
| A. | editing |
| B. | compositing |
| C. | final out |
| D. | layout |
| Answer» B. compositing | |
| 55. |
The design of the magazine’s name is called ? |
| A. | fond |
| B. | cover line |
| C. | logo |
| D. | caption |
| Answer» C. logo | |
| 56. |
A page proof that shows all type and art and is produced on light sensitive paper in blue inc is called? |
| A. | bleed |
| B. | cover line |
| C. | blue line |
| D. | byline |
| Answer» C. blue line | |
| 57. |
A graphic element that extends past the edge of the page is called? |
| A. | bleed |
| B. | cover line |
| C. | blue line |
| D. | byline |
| Answer» A. bleed | |
| 58. |
What is called Identification of the author of the article ? |
| A. | cover line |
| B. | blue line |
| C. | byline |
| D. | false light |
| Answer» C. byline | |
| 59. |
A short title or teaser that appears on the cover of a magazineis called _______? |
| A. | blue line |
| B. | byline |
| C. | false light |
| D. | cover line |
| Answer» D. cover line | |
| 60. |
Who is the artist illustrated ‘The Ladies Home Journel ‘s‘ cover of september 1904? |
| A. | maxfield parrish |
| B. | roy lichtenstein |
| C. | milton glaser |
| D. | norman rockwell |
| Answer» A. maxfield parrish | |
| 61. |
The’ International Harvestor Mark’ designed by______? |
| A. | paul rand |
| B. | raymond leowy |
| C. | morton goldsholl |
| D. | r.j. reynold |
| Answer» B. raymond leowy | |
| 62. |
Who did develop the symbols used in transportation? |
| A. | landor and associates |
| B. | gianninoto associates |
| C. | rca |
| D. | american institute of graphic arts |
| Answer» D. american institute of graphic arts | |
| 63. |
Which type symbols use either the company name or its initials in a unique and distinct designes? |
| A. | typographic |
| B. | abstract |
| C. | descriptive |
| D. | a combination of these |
| Answer» A. typographic | |
| 64. |
What is the word meaning of ‘Swastika’? |
| A. | all for alone |
| B. | all for one |
| C. | all for two |
| D. | none of these |
| Answer» B. all for one | |
| 65. |
Doves are associated with______? |
| A. | agressiveness |
| B. | righteousness and courage |
| C. | softness and feminity |
| D. | none of these |
| Answer» C. softness and feminity | |
| 66. |
Who designed’ The Abstract Chase Manhattan Bank ‘symbol ? |
| A. | chermayeff & geismar |
| B. | paul rand |
| C. | charles stewart |
| D. | r.j. reynold |
| Answer» A. chermayeff & geismar | |
| 67. |
Who designed ”Elsie the Bordon Cow”? |
| A. | charles stewart |
| B. | gianninoto associates |
| C. | morton goldsholl |
| D. | raymond leowy |
| Answer» B. gianninoto associates | |
| 68. |
What is the use of branding marks? |
| A. | to identify brand |
| B. | to identify service |
| C. | to identify ownerships |
| D. | none of these |
| Answer» C. to identify ownerships | |
| 69. |
Who created the ‘stagecoach symbol of the wells fargo bank, created oved twenty years’? |
| A. | lander and associates |
| B. | gianninoto associates |
| C. | american institute of graphic arts |
| D. | none of these |
| Answer» A. lander and associates | |
| 70. |
During the sixties many corporations adopted _______ type symbols? |
| A. | typographic |
| B. | descriptive |
| C. | abstract |
| D. | a combination of these |
| Answer» C. abstract | |
| 71. |
The ‘motrola mark’ designed by? |
| A. | morton gold soll |
| B. | gianninoto associates |
| C. | rca |
| D. | r.j reynold |
| Answer» A. morton gold soll | |
| 72. |
Who were create the hevi struss mark? |
| A. | lander and associates |
| B. | gianninoto associates |
| C. | rca |
| D. | none of these |
| Answer» A. lander and associates | |
| 73. |
Whar are the symbols of ‘Bank Of America”? |
| A. | dove and a parrot |
| B. | parrot and an eagle |
| C. | cow and an eagle |
| D. | dove and an eagle |
| Answer» D. dove and an eagle | |
| 74. |
“We put the Eagle into the logo to symboliye leadership. It indicates that
|
| A. | paul land |
| B. | george nelson |
| C. | bud jarrin |
| D. | charles stewart |
| Answer» D. charles stewart | |
| 75. |
The IBM designed by_____? |
| A. | paul rand |
| B. | saulbass & associates |
| C. | landor & associates |
| D. | lippincott & margulies |
| Answer» A. paul rand | |
| 76. |
Who designed the “ Public Broadcasting system” typographic symbols? |
| A. | reymond loewy |
| B. | herb lubacin |
| C. | bud jerrin |
| D. | gerald stahl |
| Answer» B. herb lubacin | |
| 77. |
The designer ‘Nash Hernandez’ used seagulls and a nautical theme reminiscent of Fisherman’s wharf . in which design? |
| A. | sanfrancisco & french bread |
| B. | publi broadcasting system |
| C. | newyork life insurance |
| D. | exxon |
| Answer» A. sanfrancisco & french bread | |
| 78. |
Who are the designers of RCA symbol? |
| A. | charmayeff & geismar |
| B. | george nelson & company |
| C. | lippincott & margulies |
| D. | saulbass & associates |
| Answer» C. lippincott & margulies | |
| 79. |
Mothed & Child, A master head of ______? |
| A. | readers digest publication |
| B. | visual graphics cord |
| C. | curtiss publication |
| D. | none of these |
| Answer» C. curtiss publication | |
| 80. |
The herb lubalin, a designer for over forty years created which based type designs? |
| A. | typographic |
| B. | descriptive |
| C. | abstract |
| D. | a combination of these |
| Answer» A. typographic | |
| 81. |
How many cocors the kodak package makes effective use for? |
| A. | two |
| B. | five |
| C. | four |
| D. | six |
| Answer» A. two | |
| 82. |
The standard size for letterhead in the United States is _______? |
| A. | 8 ½ by 11 inches |
| B. | 7 ¼ by 10 ½ inches |
| C. | 4 ¼ by 3 ½ inches |
| D. | 10 by 3 ½ inches |
| Answer» A. 8 ½ by 11 inches | |
| 83. |
A thumbnail size is ? |
| A. | ½ to 1 inch in size |
| B. | 1 to 1 ½ inch in size |
| C. | 1 to 2 inch in size |
| D. | 1 to 3 inch in size |
| Answer» A. ½ to 1 inch in size | |
| 84. |
A desired image acquired and communicated by the company to the public throught visual communications it is called ______? |
| A. | identity system |
| B. | symbol |
| C. | corporate identity |
| D. | compatible typography |
| Answer» C. corporate identity | |
| 85. |
Impenetrability, Distinction nobility, Elegance, Darkness these are which color positive association? |
| A. | red |
| B. | black |
| C. | green |
| D. | white |
| Answer» B. black | |
| 86. |
The black color taste is ____? |
| A. | rich |
| B. | light |
| C. | berry flavour |
| D. | spicy |
| Answer» A. rich | |
| 87. |
The physical effects of Orange color is ____? |
| A. | cool, soothing, restful |
| B. | calming, quieting |
| C. | warmth : resembles the light of a fireplace or a baker’s oven |
| D. | coldness,dirt |
| Answer» C. warmth : resembles the light of a fireplace or a baker’s oven | |
| 88. |
Decay, Mold, Envy, Jealousy.. these are which color’s negative associations? |
| A. | white |
| B. | blue |
| C. | green |
| D. | orange |
| Answer» C. green | |
| 89. |
The red color taste are |
| A. | peppery,spict |
| B. | flavour ful, ripe sweet |
| C. | fresh, slightly spicy pine, lemon lime |
| D. | berry flavour, sweet |
| Answer» B. flavour ful, ripe sweet | |
| 90. |
Fot the “Saturday Evening Post” How many covers illustrated Norman Richwell? |
| A. | 300 |
| B. | 100 |
| C. | 250 |
| D. | 275 |
| Answer» A. 300 | |
| 91. |
Which was the magazine Norman Richwell illustrated 300 covers? |
| A. | the ladies home journal |
| B. | vogue |
| C. | saturday evening post |
| D. | bazaar |
| Answer» C. saturday evening post | |
| 92. |
Who illustrated the “Surrialistic bridal” in the cover of June 1- 1939’s vogue magazine? |
| A. | maxfield parrish |
| B. | norman richwell |
| C. | salvador dali |
| D. | roy lichtenstein |
| Answer» D. roy lichtenstein | |
| 93. |
Which was the magazine illustrated by Salvador Dali in June 1 -1939? |
| A. | bazaar |
| B. | the ladies home journal |
| C. | vogue |
| D. | rolling stone |
| Answer» C. vogue | |
| 94. |
A small design device at the end of each article is called? |
| A. | kerning |
| B. | duotint |
| C. | dingbat |
| D. | cylinder |
| Answer» C. dingbat | |
| 95. |
The figurative cutting away of portions of a photo to enhance or refine the photo’s message is called _______? |
| A. | cropping |
| B. | insert |
| C. | offset |
| D. | logo |
| Answer» A. cropping | |
| 96. |
Metal plate that contins all the magazine’s material being by the rotogravure process is called ______? |
| A. | wells |
| B. | screen |
| C. | grid |
| D. | cylinder |
| Answer» D. cylinder | |
| 97. |
The words that provide information about an image or its context is called _______? |
| A. | halftone |
| B. | kicher |
| C. | negligence |
| D. | cutline |
| Answer» D. cutline | |
| 98. |
Cutline is otherways called ______? |
| A. | plates |
| B. | caption |
| C. | high gloss |
| D. | kerning |
| Answer» B. caption | |
| 99. |
Easily quantified audience characterstics such as age, income, or geographic location is _________? |
| A. | analycis |
| B. | halftone |
| C. | demographics |
| D. | kenring |
| Answer» C. demographics | |
| 100. |
Which is called a black and white photograph over which spot color has been added as a solid bloch? |
| A. | duotint |
| B. | dull coat |
| C. | duotone |
| D. | dingbat |
| Answer» A. duotint | |
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