__________refers to the administration of the personal selling component of a company’s marketing program.

Related MCQs

• The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as
• The last step in personal selling process is
• Personal selling is used extensively in ___________ products.
• Personal selling has ________ communication.
• Direct marketing refers to a communication between the ______________ and ______________ directly.
• The sales force can play a central role in achieving a marketing orientation strategy, by
• Which company is the pioneer in direct marketing?
• Marketing is a ______________ function of transferring goods from producers to consumers.
• Tele- marketing is a part of ______________.
• Direct marketing is sometimes called ______________.