Strategic media planning is a complex challenge because advertises must use their knowledge of

Related MCQs

• The Strategic Marketing Planning process consists of a series of logical steps and these steps can be aggregated into four phases. Which of the following is not included in the phases of the strategic marketing planning?
• The challenge of media planning is becoming greater because the number of ways to send brand messages is ______________.
• The challenge of media planning is becoming greater because the number of ways to send brand messages is ______________.
•                        is challenge of media planning.
• Media--------- is a primary goal of advertising media planning and media buying.
• Media ______________ is a primary goal of advertising media planning and buying.
• Media ______________is a primary goal of advertising media planning and buying.
• In terms of the increasing complexity in media buying and selling, _____ often employ(s) communications vehicles outside traditional media planning, such as public relations activities, sales promotion, and direct marketing.
• Media ----------------- is a primary goal of advertising media planning and buying.
• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.