In terms of the increasing complexity in media buying and selling, _____ often employ(s) communications vehicles outside traditional media planning, such as public relations activities, sales promotion, and direct marketing.

Related MCQs

• Media--------- is a primary goal of advertising media planning and media buying.
• Media Buying refers to buying ______________ in the selected media.
• Media Buying refers to buying ------ in the selected media.
• ___________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online.
• ___________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online.
• Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________________ to the prospective consumer.
• Media ______________ is a primary goal of advertising media planning and buying.
• Media ______________is a primary goal of advertising media planning and buying.
• Media ----------------- is a primary goal of advertising media planning and buying.
• The Strategic Marketing Planning process consists of a series of logical steps and these steps can be aggregated into four phases. Which of the following is not included in the phases of the strategic marketing planning?