____ calls for testing new-product concepts with groups of target consumers.

Related MCQs

• _____ entails testing new-product concepts with a target group of consumers to find out if the concepts have strong consumer appeal.
• In the concept testing stage of new-product development, a product concept in ________ form is presented to groups of target consumers.
• Which of the following costs is most likely associated with the commercialization stage of newproduct development?
• Product concepts are presented to consumers during concept testing in any of the following ways, except which one?
• A _____ is the way consumers perceive an actual or potential product.
• In the _____ of new-product development, often products undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.
• ____________ is the apparent monetary value of the bundle of functional, psychological and economic advantages consumers expect from a given market offering because of the products, services, personnel and image involved.
• In the ________ stage of new-product development, products often undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.