A _____ is the way consumers perceive an actual or potential product.

Related MCQs

• In the concept testing stage of new-product development, a product concept in ________ form is presented to groups of target consumers.
• In the product concept stage of new-product development, the product is merely a _____.
• ____ calls for testing new-product concepts with groups of target consumers.
• _____ entails testing new-product concepts with a target group of consumers to find out if the concepts have strong consumer appeal.
• Product concepts are presented to consumers during concept testing in any of the following ways, except which one?
• In the _____ of new-product development, often products undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.
• In the ________ stage of new-product development, products often undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.
• Which of the following is not a potential cause of the failure of a new product?
• The following aspect of product is concerned with the ease and efficiency of the product performance
• _____ is the development of original products, product improvements, product modifications, and new brands through the firm’s own R&D efforts.