__________ is the gap between the prospective customer’s assessment of all the advantages and all the costs of an offering and the perceived options.

Related MCQs

• ____________ is the perceived package of costs customers anticipate to incur in assessing, obtaining, utilizing and disposing of the given market offering, including time, monetary, energy and psychological costs.
• ____________ is the apparent monetary value of the bundle of functional, psychological and economic advantages consumers expect from a given market offering because of the products, services, personnel and image involved.
• _______is a person’s feelings of disappointment or pleasure that result from evaluating a product’s perceived performance to their expectations.
• The advantages of standardizing an international product include all of the following except ________.
• ____ begins when the company finds and develops a new-product idea. During product development, sales are zero and the company's investment costs mount.
• _____ involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company's objectives.
• “The only value you will ever create is the value that comes from customers, the ones you have now and the once you will have in the future”, is said by ______.
• Important reason(s) for arising unnecessary costs are
• The costs those which neither contributes to function nor the appearance of the product is called
• Total customer costs is made up of _______