____________ is the perceived package of costs customers anticipate to incur in assessing, obtaining, utilizing and disposing of the given market offering, including time, monetary, energy and psychological costs.

Related MCQs

• ____________ is the apparent monetary value of the bundle of functional, psychological and economic advantages consumers expect from a given market offering because of the products, services, personnel and image involved.
• __________ is the gap between the prospective customer’s assessment of all the advantages and all the costs of an offering and the perceived options.
• _______is a person’s feelings of disappointment or pleasure that result from evaluating a product’s perceived performance to their expectations.
• A customer adds up all the functional, psychological and economic benefits from _____sources.
• Market value at any point of time is the _______.
• “The only value you will ever create is the value that comes from customers, the ones you have now and the once you will have in the future”, is said by ______.
• ____ begins when the company finds and develops a new-product idea. During product development, sales are zero and the company's investment costs mount.
• _____ involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company's objectives.
• Important reason(s) for arising unnecessary costs are
• The costs those which neither contributes to function nor the appearance of the product is called