_______is a person’s feelings of disappointment or pleasure that result from evaluating a product’s perceived performance to their expectations.

Related MCQs

• __________ is the gap between the prospective customer’s assessment of all the advantages and all the costs of an offering and the perceived options.
• ____________ is the perceived package of costs customers anticipate to incur in assessing, obtaining, utilizing and disposing of the given market offering, including time, monetary, energy and psychological costs.
• In order to get their new products to market more quickly, many companies are adopting a faster, team-oriented approach called _____.
• ______ helps in establishing the interchangeability of products
• _____ is the development of original products, product improvements, product modifications, and new brands through the firm’s own R&D efforts.
• All of the following are different ways a firm can obtain new products, except which one?
• All of the following are accurate descriptions of reasons why new products fail, except which one?
• In the _____ of new-product development, often products undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.
• ____________ is the apparent monetary value of the bundle of functional, psychological and economic advantages consumers expect from a given market offering because of the products, services, personnel and image involved.
• GrayBerry Gifts has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ________ , to arrive at a realistic number to adopt.