Sales decline in the decline stage of the PLC because of technological advances, increased competition, and ________.

Related MCQs

• Mattel's Barbie is an example of an age-defying product. Barbie, simultaneously timeless and trendy, is in the ________ stage of the PLC.
• Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
• _____ is the course of a product's sales and profits over its lifetime, involving five distinct stages: product development, introduction, growth, maturity, and decline.
• _____ is a period of slow sales growth as the product is introduced into the market. Profits are nonexistent in this stage because of the heavy expenses of product introduction.
• A manufacturer with a product in the decline stage of the product life cycle might decide to ________ if it has reason to hope that competitors will leave the industry.
• What does the term PLC stands for?
• The PLC concept can be applied by marketers as a useful framework for describing how ________.
• Which of the following cannot be described by the PLC concept?
• During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product?
• _____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.