Which of the following cannot be described by the PLC concept?

Related MCQs

• The PLC concept can be applied by marketers as a useful framework for describing how ________.
• Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
• What does the term PLC stands for?
• Mattel's Barbie is an example of an age-defying product. Barbie, simultaneously timeless and trendy, is in the ________ stage of the PLC.
• Sales decline in the decline stage of the PLC because of technological advances, increased competition, and ________.
• In the concept testing stage of new-product development, a product concept in ________ form is presented to groups of target consumers.
• Product concepts are presented to consumers during concept testing in any of the following ways, except which one?
• If a product concept passes the _____, it moves into _____.
• Once management has decided on a product concept and marketing strategy, it can next evaluate the _____ of the proposal.
• In the product concept stage of new-product development, the product is merely a _____.