Who developed the 4Ps of marketing?

Related MCQs

• The concept of marketing mix as the combination of the major tools of marketing was first developed by
• The marketing logic by which the business unit hopes to achieve its marketing objectives is known as
• Modern Marketing consists
• “Marketing is a human activity directed at satisfying needs and wants through exchange processes” is the statement by
• The marketing department of an anorganisation
• Marketing management includes_________the product & services.
• The placing element of the marketing mix refers to
• Marketing management includes
• The promotion “P” of marketing is also known as
• The skimming , penetration, bargaining, and bundling are decided in the __________________ of marketing mix.