“Marketing is a human activity directed at satisfying needs and wants through exchange processes” is the statement by

Related MCQs

• Which of the following are covered under the scope of Human Resource Management? (Choose the appropriate code given below) (i) Forecasting Human Resource need (ii) Replacement planning (iii) Human Resource Dynamics (iv) Human Resource Development Planning (v) Human Resource Audit Codes:
• _______________ is responsible for assessing customer wants and needs.
• Which activity involves design of policies and procedures for fair recruitment and selection of human resource?
• An inter-disciplinary activity requiring contributions from nearly all the functions of a firm such as marketing, design, manufacturing is
• The marketing logic by which the business unit hopes to achieve its marketing objectives is known as
• The concept of marketing mix as the combination of the major tools of marketing was first developed by
• When backed by buying power, wants becomes
• _________means the conversion of raw materials into finished products with the help of certain processes.
• ________ is used to determine the time needed for the process, resources and machines to complete a certain step, activity or task.
• The characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs