________ contains the published rates and ad space availability for a particular media such as a web site.

Related MCQs

• ____________ is a process used by an advertiser to reserve a time period with a local station and by a network to check with its affiliates on the availability of a time period.
• _________execute and monitor the media schedule developed by media planner.
• ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
• A printed information form listing a publications advertising rates is known as
• The blank space between margins of facing pages of a publication is ______.
• ___________firms offer graphic design services for all brands and for all media forms.
• ________firms specialize in e-commerce and interactive media.
• Mixing continuity and flighting strategies in media scheduling is known as
• The complete analysis and execution of the media component of a campaign is _______.
• ____________ is an extended degree of consumer awareness of an advertisement within a specific media.