McqMate
| 1. |
Store security relates to ----. |
| A. | personal security |
| B. | merchandise security. |
| C. | both a & b. |
| D. | none of these. |
| Answer» C. both a & b. | |
| 2. |
Form of payment which a retailer may accept is ----. |
| A. | cash only. |
| B. | cash &credit cards . |
| C. | cash &debit cards. |
| D. | all of these |
| Answer» D. all of these | |
| 3. |
Many retailers have improved their operation productivity through -----. |
| A. | computerization. |
| B. | outsourcing. |
| C. | both a & b. |
| D. | none of these. |
| Answer» A. computerization. | |
| 4. |
The computerized check out is used by -----. |
| A. | large retailers. |
| B. | small retailers. |
| C. | multi retailers |
| D. | all of these. |
| Answer» A. large retailers. | |
| 5. |
With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions |
| A. | outsourcing. |
| B. | credit management |
| C. | computerization. |
| D. | none of these. |
| Answer» A. outsourcing. | |
| 6. |
------ helps the retailers to face the crisis situations. |
| A. | risk management. |
| B. | credit management. |
| C. | financial management. |
| D. | all of these |
| Answer» A. risk management. | |
| 7. |
------ is a key task for both large &small retailers. |
| A. | risk management. |
| B. | crisis management. |
| C. | inventory management |
| D. | all of these. |
| Answer» D. all of these. | |
| 8. |
----- helps the retailers to complete the tasks within the short period of time. |
| A. | computerization. |
| B. | outsourcing. |
| C. | both 1 & 2. |
| D. | none of these. |
| Answer» A. computerization. | |
| 9. |
---------is a warning to potential thieves and muggers. |
| A. | insurance. |
| B. | security guards. |
| C. | outsourcing. |
| D. | credit management . |
| Answer» B. security guards. | |
| 10. |
Insurance against--------is more important due to government rules. |
| A. | environmental risk. |
| B. | production risk. |
| C. | both 1 & 2 |
| D. | none of these |
| Answer» A. environmental risk. | |
| 11. |
The factor leading to the growth of retailing is ----. |
| A. | changing consumer trends |
| B. | technology. |
| C. | demographics. |
| D. | all the above. |
| Answer» D. all the above. | |
| 12. |
Consumer buying process in retailing involves ----. |
| A. | need recognition. |
| B. | search for information. |
| C. | evaluation of retailers. |
| D. | all the above. |
| Answer» D. all the above. | |
| 13. |
Atmosphere in retailing refers to ----. |
| A. | the weather outside a store. |
| B. | the ambience, music, color scent in a store. |
| C. | assortment of products in the store. |
| D. | display of items in a store. |
| Answer» B. the ambience, music, color scent in a store. | |
| 14. |
E-tailing refers to ----. |
| A. | sale of electronic items in a store. |
| B. | catalog shopping. |
| C. | music store. |
| D. | retailing shopping using the inter. |
| Answer» D. retailing shopping using the inter. | |
| 15. |
A multi channel retailer sells merchandise ----. |
| A. | over the telephone |
| B. | through personal selling and retail store only. |
| C. | over the internet . |
| D. | through more than one channel. |
| Answer» D. through more than one channel. | |
| 16. |
Retailing is a marketing function which ----. |
| A. | sells products to other business. |
| B. | sells products to a company that resells them. |
| C. | sells products to final consumers. |
| D. | sells products for ones own use |
| Answer» C. sells products to final consumers. | |
| 17. |
The correct statement about chain stores is ----. |
| A. | they offer economic of scale in buying. |
| B. | they can hire good managers. |
| C. | they integrate wholesaling and retailing function. |
| D. | they centralize function. |
| Answer» D. they centralize function. | |
| 18. |
________is a departments within a company that is responsible for producing some or all of that company's marketing communication. |
| A. | full-service agency. |
| B. | in-house agency. |
| C. | marketing agency. |
| D. | pr agency. |
| Answer» A. full-service agency. | |
| 19. |
_________manage a company's brand and product line. |
| A. | brand assistants. |
| B. | brand executives. |
| C. | brand managers. |
| D. | brand associate. |
| Answer» C. brand managers. | |
| 20. |
Who develop the verbal brand message? |
| A. | designers. |
| B. | directors. |
| C. | copy writers |
| D. | creative directors. |
| Answer» C. copy writers | |
| 21. |
Who controls the flow of work through the approval and production process? |
| A. | traffic manager. |
| B. | media manager. |
| C. | free lancer. |
| D. | creative director. |
| Answer» A. traffic manager. | |
| 22. |
Who oversee the logistics and cost of producing radio and tv commercials? |
| A. | directors. |
| B. | producers. |
| C. | . actors. |
| D. | editors. |
| Answer» B. producers. | |
| 23. |
A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as |
| A. | advertorial |
| B. | editorial |
| C. | campaign |
| D. | billboard |
| Answer» A. advertorial | |
| 24. |
________helps to improve the understanding of consumers and to identify the most appropriate audiences or clients marketing communication messages. |
| A. | media. |
| B. | research. |
| C. | ads. |
| D. | marketing. |
| Answer» B. research. | |
| 25. |
A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called |
| A. | flighting |
| B. | pulsing |
| C. | puffery . |
| D. | morphing. |
| Answer» A. flighting | |
| 26. |
Institutional and ideas advertising are designed to create a favorable ___________and acceptability. |
| A. | demand |
| B. | attitude |
| C. | awareness |
| D. | opinion |
| Answer» B. attitude | |
| 27. |
________ forms counsel companies about public opinion and has to manage their relationship with various stakeholders |
| A. | marketing. |
| B. | advertising. |
| C. | pr. |
| D. | creative. |
| Answer» C. pr. | |
| 28. |
___________firms offer graphic design services for all brands and for all media forms. |
| A. | call center. |
| B. | design studios. |
| C. | production houses. |
| D. | internet companies. |
| Answer» B. design studios. | |
| 29. |
___________ is a container and conveyor of information. |
| A. | packaging. |
| B. | personal selling. |
| C. | publicity. |
| D. | sales promotion. |
| Answer» A. packaging. | |
| 30. |
________firms specialize in e-commerce and interactive media. |
| A. | pr. |
| B. | marketing. |
| C. | internet. |
| D. | ad. |
| Answer» C. internet. | |
| 31. |
_________firm valuates marketing communication idea and tests their effectiveness. |
| A. | pr. |
| B. | research. |
| C. | internet. |
| D. | advertise. |
| Answer» B. research. | |
| 32. |
B2B is _________. |
| A. | business to business. |
| B. | brand to business. |
| C. | business to brand. |
| D. | brand to brand. |
| Answer» A. business to business. | |
| 33. |
B2C is __________. |
| A. | brand to consumers. |
| B. | business to consumers. |
| C. | brand to compete. |
| D. | brand to customers. |
| Answer» B. business to consumers. | |
| 34. |
Handwritten posters in the sixteenth and seventeenth century which are considered to be forerunners of advertising are known as |
| A. | billboards |
| B. | siquis. |
| C. | posters |
| D. | pamphlets |
| Answer» B. siquis. | |
| 35. |
GE is ___________. |
| A. | geo effect. |
| B. | general electric. |
| C. | general effect. |
| D. | geo energy. |
| Answer» B. general electric. | |
| 36. |
_____________________is defined as a communication that aims at raising money from primary or secondary markets. |
| A. | advocacy advertising |
| B. | generic advertising |
| C. | financial advertising |
| D. | surrogate advertising |
| Answer» C. financial advertising | |
| 37. |
. ________ is a series of interaction between customers and a company over a time. |
| A. | customer service. |
| B. | client service. |
| C. | customer relationship. |
| D. | client relationship. |
| Answer» C. customer relationship. | |
| 38. |
__________are distinctive graphic designs used to communicate a product, company, or organization identity. |
| A. | captions. |
| B. | copy. |
| C. | logos. |
| D. | design. |
| Answer» C. logos. | |
| 39. |
________is the process of creating a brand image that engages the heart and minds of customers. |
| A. | planning. |
| B. | branding. |
| C. | promoting. |
| D. | selling. |
| Answer» B. branding. | |
| 40. |
____________are advantages that allow a product to satisfy customers needs wants or desires. |
| A. | benefits. |
| B. | prices. |
| C. | brands. |
| D. | offers. |
| Answer» A. benefits. | |
| 41. |
___________ is a visualization technique that indicates how customers perceive competing brands. |
| A. | repositioning. |
| B. | perceptual mapping. |
| C. | brand identification. |
| D. | brand positioning. |
| Answer» B. perceptual mapping. | |
| 42. |
The literal meaning of trademark is ___________. |
| A. | matter of a trade. |
| B. | mark of a trade. |
| C. | master of trade. |
| D. | minister of trade. |
| Answer» B. mark of a trade. | |
| 43. |
___________is the degree of attachment that customers have to a brand as expressed by repeat purchases. |
| A. | brand community. |
| B. | brand loyalty. |
| C. | brand image. |
| D. | brand identity. |
| Answer» B. brand loyalty. | |
| 44. |
___________is the collections of customers who own the same brand ad enjoy talking to each other, sharing and solving brand related problems. |
| A. | brand community. |
| B. | community network. |
| C. | social network. |
| D. | brand network. |
| Answer» A. brand community. | |
| 45. |
__________ is the application of an established brand name to new product offerings. |
| A. | brand extension. |
| B. | brand image. |
| C. | brand identity. |
| D. | brand community. |
| Answer» A. brand extension. | |
| 46. |
Surrogate advertising refers to the strategy used by companies and advertisers to promote a product________________ |
| A. | clandestinely |
| B. | directly |
| C. | ethically |
| D. | favorably |
| Answer» A. clandestinely | |
| 47. |
________is two way communication that sends and receives messages from customers and other |
| A. | hyper activity |
| B. | interactivity |
| C. | interoperability |
| D. | dialogue |
| Answer» B. interactivity | |
| 48. |
_______ is a clever phrase that serves as a reminder of a brand, company image, or campaign theme. |
| A. | caption |
| B. | body copy |
| C. | display copy |
| D. | slogan |
| Answer» D. slogan | |
| 49. |
_________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy. |
| A. | body copy. |
| B. | display copy. |
| C. | caption. |
| D. | headline. |
| Answer» B. display copy. | |
| 50. |
___________ are verbal explanations of visuals. |
| A. | captions |
| B. | call-outs |
| C. | tag-line |
| D. | signature |
| Answer» A. captions | |
| 51. |
________ is also called as logo. |
| A. | signature. |
| B. | tagline. |
| C. | captions. |
| D. | design. |
| Answer» A. signature. | |
| 52. |
__________ is short songs that deliver a brand story in an easy-to-sing format. |
| A. | melody. |
| B. | jingles. |
| C. | rap. |
| D. | jazz. |
| Answer» B. jingles. | |
| 53. |
. _______ is a series of key visuals and accomplishing dialogue that explains a TV commercial. |
| A. | video script. |
| B. | audio script. |
| C. | story board. |
| D. | frames. |
| Answer» C. story board. | |
| 54. |
________ contains the published rates and ad space availability for a particular media such as a web site. |
| A. | rate card. |
| B. | data card. |
| C. | guarantee card. |
| D. | privilege card. |
| Answer» A. rate card. | |
| 55. |
Dividing the market based on age, income, gender, educational qualification is known as |
| A. | branding |
| B. | demography. |
| C. | targetting |
| D. | positioning |
| Answer» B. demography. | |
| 56. |
Legend is another name for |
| A. | caption. |
| B. | slogan |
| C. | title |
| D. | logo. |
| Answer» A. caption. | |
| 57. |
_______ is copy strip added over a poster advertisement. |
| A. | snipe. |
| B. | split. |
| C. | by-line. |
| D. | caption. |
| Answer» A. snipe. | |
| 58. |
_________ is two or more oversize pages that fold out from the magazine. |
| A. | gate-folds. |
| B. | pop-ups. |
| C. | pop-unders. |
| D. | strips. |
| Answer» A. gate-folds. | |
| 59. |
________ is the ads that bound into the magazine that are printed on heavier paper than the rest of the magazine. |
| A. | gate-folds. |
| B. | pop-ups. |
| C. | tip-ins. |
| D. | strips. |
| Answer» C. tip-ins. | |
| 60. |
_______ is the esteem that a company or brand has in the eyes of its stakeholders. |
| A. | respect. |
| B. | reputation. |
| C. | award. |
| D. | brand. |
| Answer» B. reputation. | |
| 61. |
Generic advertising, also known as _______________demand advertising. |
| A. | secondary |
| B. | primary |
| C. | tertiary |
| D. | exclusive |
| Answer» B. primary | |
| 62. |
Any printed material sent through the mail directly to prospective customers is known as________. |
| A. | direct mail advertising. |
| B. | online advertising. |
| C. | web advertising. |
| D. | attachments. |
| Answer» A. direct mail advertising. | |
| 63. |
The blank space between margins of facing pages of a publication is ______. |
| A. | folds. |
| B. | gutter. |
| C. | splits. |
| D. | inches. |
| Answer» B. gutter. | |
| 64. |
Head & Shoulders is a power brand from _________. |
| A. | p&g. |
| B. | unilever. |
| C. | johnson & johnson. |
| D. | cavinkare. |
| Answer» A. p&g. | |
| 65. |
What is AIDA? |
| A. | advertisement, interest, demand, acquire. |
| B. | action, interest, desire, attention. |
| C. | attraction, interest, desire, attention. |
| D. | attention, interest, desire, action. |
| Answer» D. attention, interest, desire, action. | |
| 66. |
A black and white photographic print of the final artwork used to replicate the advertisement is called _____________. |
| A. | artwork. |
| B. | copy. |
| C. | layout. |
| D. | bromide. |
| Answer» D. bromide. | |
| 67. |
Which of the following is NOT a requirement for setting advertising objectives? |
| A. | objectives must specify the amount of change. |
| B. | objectives must be realistic. |
| C. | objectives must be stated in terms of profits. |
| D. | objectives must be clear and in writing. |
| Answer» C. objectives must be stated in terms of profits. | |
| 68. |
____________ is an array of reach according to the level of frequency delivered to each group. |
| A. | frequency period |
| B. | frequency distribution |
| C. | frequency channel |
| D. | frequency time |
| Answer» B. frequency distribution | |
| 69. |
______________ is a regular program sponsored by only one advertiser. |
| A. | program sponsorship. |
| B. | franchise. |
| C. | half program. |
| D. | full program sponsorship. |
| Answer» D. full program sponsorship. | |
| 70. |
____________ is a period of time during which there is no advertising activity. |
| A. | down link. |
| B. | duplication. |
| C. | hiatus. |
| D. | imprint. |
| Answer» C. hiatus. | |
| 71. |
____________ is an extended degree of consumer awareness of an advertisement within a specific media. |
| A. | impact. |
| B. | alternate. |
| C. | choice. |
| D. | impression. |
| Answer» A. impact. | |
| 72. |
PACT principles of advertising was given by |
| A. | david ogilvy |
| B. | russel.h. colley |
| C. | roosser reeves |
| D. | j walter thompson |
| Answer» B. russel.h. colley | |
| 73. |
The creative point in advertising where the search for a "big idea " takes pace is known as |
| A. | ideation |
| B. | conceptualisation. |
| C. | visualisation |
| D. | promotion |
| Answer» C. visualisation | |
| 74. |
____________ is a reduction from regular rates when advertising contracts to use quantities of advertising. |
| A. | discount. |
| B. | allowance. |
| C. | valuation. |
| D. | correction. |
| Answer» A. discount. | |
| 75. |
____________ is used in outdoor advertising to refer to the number of billboards used in one display. |
| A. | depth. |
| B. | facing. |
| C. | changing. |
| D. | exposure. |
| Answer» B. facing. | |
| 76. |
_____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine. |
| A. | exposure. |
| B. | lights. |
| C. | depth of field. |
| D. | focus. |
| Answer» A. exposure. | |
| 77. |
Drawings of a series of sequential frames to indicate the conception of a television commercial is known as |
| A. | sequences |
| B. | story board |
| C. | frames |
| D. | copy |
| Answer» B. story board | |
| 78. |
Core brand values should be predictable via________. |
| A. | consistent messages. |
| B. | conservative messages. |
| C. | contradictory messages. |
| D. | conflicting messages. |
| Answer» A. consistent messages. | |
| 79. |
The first printed advertisements were single sheets, printed on one side, that nowadays would be called_________. |
| A. | barrages. |
| B. | fliers. |
| C. | flights. |
| D. | brochures. |
| Answer» B. fliers. | |
| 80. |
Infomercials often look like other types of television shows, including ________. |
| A. | news shows. |
| B. | live, audience-participation shows. |
| C. | reality shows. |
| D. | talk shows. |
| Answer» A. news shows. | |
| 81. |
Create services are two pronged, and involve copywriting and ____________ |
| A. | account planning |
| B. | branding |
| C. | media planning |
| D. | graphics |
| Answer» D. graphics | |
| 82. |
Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively. |
| A. | full service |
| B. | house agencies |
| C. | a la carte agencies |
| D. | medium agency |
| Answer» B. house agencies | |
| 83. |
Which of the following are agency personnel who undertake investigate to support a campaign? |
| A. | research manager. |
| B. | account manager. |
| C. | media director. |
| D. | account planner. |
| Answer» C. media director. | |
| 84. |
Television advertising that include a telephone numeral for ordering is an example of__________. |
| A. | direct-response advertising. |
| B. | telemarketing. |
| C. | straight mail. |
| D. | teleconference. |
| Answer» A. direct-response advertising. | |
| 85. |
Positioning is a concept given by |
| A. | al ries and jack trout |
| B. | rooser reeves |
| C. | alex osborn |
| D. | abraham maslow |
| Answer» A. al ries and jack trout | |
| 86. |
Placement of advertisements inside or outside transportation vehicles is known as |
| A. | aerial advertising |
| B. | transit advertising. |
| C. | speciality advertising |
| D. | place based advertising. |
| Answer» B. transit advertising. | |
| 87. |
_______________ the number of people or households who are exposed to a medium. |
| A. | audience |
| B. | television |
| C. | news |
| D. | radio |
| Answer» A. audience | |
| 88. |
The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________. |
| A. | space accumulation. |
| B. | agency accumulation. |
| C. | audience accumulation. |
| D. | audience composition. |
| Answer» C. audience accumulation. | |
| 89. |
The effectiveness of advertising is improved through ________________. |
| A. | ad tracking. |
| B. | marketing research. |
| C. | advertising research. |
| D. | copy testing. |
| Answer» C. advertising research. | |
| 90. |
The practice of making spoofs or parodies of corporate and political advertisement is known as _______________. |
| A. | culture jamming. |
| B. | ad busters. |
| C. | political advertising. |
| D. | subvert sing. |
| Answer» D. subvert sing. | |
| 91. |
Account planning is a much tasked about, much hyped function is also referred to as the______________ |
| A. | boutique function |
| B. | prime function |
| C. | ghost function |
| D. | non-prime function |
| Answer» C. ghost function | |
| 92. |
An agency can also handle overall advertising and ________ strategy and sales promotions for its customers. |
| A. | brand management. |
| B. | brand. |
| C. | product placement. |
| D. | advertising. |
| Answer» A. brand management. | |
| 93. |
Mixing continuity and flighting strategies in media scheduling is known as |
| A. | pulsing |
| B. | reach |
| C. | pushing |
| D. | flighting |
| Answer» A. pulsing | |
| 94. |
Typical ad agency clients contain businesses and ________, non-profit organization and government agency. |
| A. | corporate law. |
| B. | company. |
| C. | companies law. |
| D. | corporation. |
| Answer» D. corporation. | |
| 95. |
________ agencies specialize in endorsement of brands in the various social
|
| A. | social media. |
| B. | user-generated contented. |
| C. | friend feed. |
| D. | social network service. |
| Answer» A. social media. | |
| 96. |
Palmer opened the first American advertising agency, in ________ in 1850. |
| A. | pennsylvania |
| B. | philadelphia |
| C. | allentown, pennsylvania |
| D. | pittsburgh |
| Answer» B. philadelphia | |
| 97. |
Some television stations chose to air infomercials as an alternative to the previous perform of ________. |
| A. | sign-off. |
| B. | sign-on. |
| C. | itv1. |
| D. | itv. |
| Answer» A. sign-off. | |
| 98. |
Sponsorship belongs as the promotional tool to |
| A. | business marketing. |
| B. | marketing. |
| C. | marketing management. |
| D. | advertising. |
| Answer» B. marketing. | |
| 99. |
An out of home medium that includes posters, on vehicles is known as |
| A. | transit advertising |
| B. | trade advertising |
| C. | publicity |
| D. | professional advertising |
| Answer» A. transit advertising | |
| 100. |
An increased schedule of advertising above normal levels during peak selling periods is known as |
| A. | pulse |
| B. | pitch |
| C. | blink |
| D. | bleed |
| Answer» A. pulse | |
Done Reading?