Mixing continuity and flighting strategies in media scheduling is known as

Related MCQs

• A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called
• _________execute and monitor the media schedule developed by media planner.
• Brand positioning : Strategies for Competitive advantage is authored by ______________.
• ___________firms offer graphic design services for all brands and for all media forms.
• ________firms specialize in e-commerce and interactive media.
• ________ contains the published rates and ad space availability for a particular media such as a web site.
• The complete analysis and execution of the media component of a campaign is _______.
• ____________ is an extended degree of consumer awareness of an advertisement within a specific media.
• ________ agencies specialize in endorsement of brands in the various social media platforms like blogs, social network sites, Q&A sites, discussion forums, micro blogs etc.
• Media planning has become increasingly _____________________.