____________ is an extended degree of consumer awareness of an advertisement within a specific media.

Related MCQs

• Degree to which a consumer purchases a certain brand without considering alternatives is ____________.
• Effectiveness of ads, often determined by recall, measuring memory, or awareness of ad slogans are part of _____________
• _________execute and monitor the media schedule developed by media planner.
• _______ is copy strip added over a poster advertisement.
• A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.
• The practice of making spoofs or parodies of corporate and political advertisement is known as _______________.
• ___________is the degree of attachment that customers have to a brand as expressed by repeat purchases.
• Consumer buying process in retailing involves ----.
• ____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile.
• ___________firms offer graphic design services for all brands and for all media forms.