Surrogate advertising refers to the strategy used by companies and advertisers to promote a product________________

Related MCQs

• An agency can also handle overall advertising and ________ strategy and sales promotions for its customers.
• The specific approach advertisers use to communicate about the products to satisfy customer needs is
• Segmentation helps Multi-brand advertisers to avoid _________________.
• Generic advertising, also known as _______________demand advertising.
• ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
• ________________ is an advertising agency established by a company to look after its advertising requirements.
• ________ is a combination of marketing functions, including advertising, used to sell a product.
• The product that reaches maturity and wide scale acceptance enter the _______stage of advertising.
• A is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• _______ advertising directs to the wholesale or retail merchants or sales agencies through whom the product is sold.