McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) .
| 1. |
Which among the following is a Pull Strategy? |
| A. | trade promotion |
| B. | consumer promotion |
| C. | sales force promotion |
| D. | none of these |
| Answer» B. consumer promotion | |
| 2. |
If a company gives false message to the customers, it is known as |
| A. | obscene ads |
| B. | subliminal ads |
| C. | deception |
| D. | none of these |
| Answer» C. deception | |
| 3. |
The plan that show time, date and frequency of an advertisement is |
| A. | media plan |
| B. | media schedule |
| C. | media time |
| D. | media space |
| Answer» B. media schedule | |
| 4. |
Point of Purchase Ads are also known as |
| A. | in-store advertising |
| B. | built-in advertising |
| C. | green advertising |
| D. | stock advertising |
| Answer» A. in-store advertising | |
| 5. |
Which among the following is not a mechanical test? |
| A. | psychogalvanometer |
| B. | techistoscope |
| C. | camera test |
| D. | consumer dairy test |
| Answer» D. consumer dairy test | |
| 6. |
Which of the following is more of personal medium of advertisement? |
| A. | internet advertisement |
| B. | broadcast media |
| C. | direct mail advertising |
| D. | print media |
| Answer» C. direct mail advertising | |
| 7. |
If a company wants to build a good “corporate image,” it will probably use whichofthe following marketing communications mix tools? |
| A. | advertising |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» B. public relations | |
| 8. |
A is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels. |
| A. | push strategy |
| B. | pull strategy |
| C. | blocking strategy |
| D. | integrated strategy |
| Answer» A. push strategy | |
| 9. |
________is a departments within a company that is responsible for producing some or all of that company's marketing communication. |
| A. | full-service agency. |
| B. | in-house agency. |
| C. | marketing agency. |
| D. | pr agency. |
| Answer» A. full-service agency. | |
| 10. |
_________manage a company's brand and product line. |
| A. | brand assistants. |
| B. | brand executives. |
| C. | brand managers. |
| D. | brand associate. |
| Answer» C. brand managers. | |
| 11. |
Who develop the verbal brand message? |
| A. | designers. |
| B. | directors. |
| C. | copy writers |
| D. | creative directors. |
| Answer» C. copy writers | |
| 12. |
Who controls the flow of work through the approval and production process? |
| A. | traffic manager. |
| B. | media manager. |
| C. | free lancer. |
| D. | creative director. |
| Answer» A. traffic manager. | |
| 13. |
Who oversee the logistics and cost of producing radio and tv commercials? |
| A. | directors. |
| B. | producers. |
| C. | . actors. |
| D. | editors. |
| Answer» B. producers. | |
| 14. |
A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as |
| A. | advertorial |
| B. | editorial |
| C. | campaign |
| D. | billboard |
| Answer» A. advertorial | |
| 15. |
________helps to improve the understanding of consumers and to identify the most appropriate audiences or clients marketing communication messages. |
| A. | media. |
| B. | research. |
| C. | ads. |
| D. | marketing. |
| Answer» B. research. | |
| 16. |
A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called |
| A. | flighting |
| B. | pulsing |
| C. | puffery . |
| D. | morphing. |
| Answer» A. flighting | |
| 17. |
Institutional and ideas advertising are designed to create a favorable ___________and acceptability. |
| A. | demand |
| B. | attitude |
| C. | awareness |
| D. | opinion |
| Answer» B. attitude | |
| 18. |
________ forms counsel companies about public opinion and has to manage their relationship with various stakeholders |
| A. | marketing. |
| B. | advertising. |
| C. | pr. |
| D. | creative. |
| Answer» C. pr. | |
| 19. |
___________firms offer graphic design services for all brands and for all media forms. |
| A. | call center. |
| B. | design studios. |
| C. | production houses. |
| D. | internet companies. |
| Answer» B. design studios. | |
| 20. |
___________ is a container and conveyor of information. |
| A. | packaging. |
| B. | personal selling. |
| C. | publicity. |
| D. | sales promotion. |
| Answer» A. packaging. | |
| 21. |
________firms specialize in e-commerce and interactive media. |
| A. | pr. |
| B. | marketing. |
| C. | internet. |
| D. | ad. |
| Answer» C. internet. | |
| 22. |
_________firm valuates marketing communication idea and tests their effectiveness. |
| A. | pr. |
| B. | research. |
| C. | internet. |
| D. | advertise. |
| Answer» B. research. | |
| 23. |
B2B is _________. |
| A. | business to business. |
| B. | brand to business. |
| C. | business to brand. |
| D. | brand to brand. |
| Answer» A. business to business. | |
| 24. |
B2C is __________. |
| A. | brand to consumers. |
| B. | business to consumers. |
| C. | brand to compete. |
| D. | brand to customers. |
| Answer» B. business to consumers. | |
| 25. |
Handwritten posters in the sixteenth and seventeenth century which are considered to be forerunners of advertising are known as |
| A. | billboards |
| B. | siquis. |
| C. | posters |
| D. | pamphlets |
| Answer» B. siquis. | |
| 26. |
GE is ___________. |
| A. | geo effect. |
| B. | general electric. |
| C. | general effect. |
| D. | geo energy. |
| Answer» B. general electric. | |
| 27. |
_____________________is defined as a communication that aims at raising money from primary or secondary markets. |
| A. | advocacy advertising |
| B. | generic advertising |
| C. | financial advertising |
| D. | surrogate advertising |
| Answer» C. financial advertising | |
| 28. |
. ________ is a series of interaction between customers and a company over a time. |
| A. | customer service. |
| B. | client service. |
| C. | customer relationship. |
| D. | client relationship. |
| Answer» C. customer relationship. | |
| 29. |
__________are distinctive graphic designs used to communicate a product, company, or organization identity. |
| A. | captions. |
| B. | copy. |
| C. | logos. |
| D. | design. |
| Answer» C. logos. | |
| 30. |
________is the process of creating a brand image that engages the heart and minds of customers. |
| A. | planning. |
| B. | branding. |
| C. | promoting. |
| D. | selling. |
| Answer» B. branding. | |
| 31. |
____________are advantages that allow a product to satisfy customers needs wants or desires. |
| A. | benefits. |
| B. | prices. |
| C. | brands. |
| D. | offers. |
| Answer» A. benefits. | |
| 32. |
___________ is a visualization technique that indicates how customers perceive competing brands. |
| A. | repositioning. |
| B. | perceptual mapping. |
| C. | brand identification. |
| D. | brand positioning. |
| Answer» B. perceptual mapping. | |
| 33. |
The literal meaning of trademark is ___________. |
| A. | matter of a trade. |
| B. | mark of a trade. |
| C. | master of trade. |
| D. | minister of trade. |
| Answer» B. mark of a trade. | |
| 34. |
___________is the degree of attachment that customers have to a brand as expressed by repeat purchases. |
| A. | brand community. |
| B. | brand loyalty. |
| C. | brand image. |
| D. | brand identity. |
| Answer» B. brand loyalty. | |
| 35. |
___________is the collections of customers who own the same brand ad enjoy talking to each other, sharing and solving brand related problems. |
| A. | brand community. |
| B. | community network. |
| C. | social network. |
| D. | brand network. |
| Answer» A. brand community. | |
| 36. |
__________ is the application of an established brand name to new product offerings. |
| A. | brand extension. |
| B. | brand image. |
| C. | brand identity. |
| D. | brand community. |
| Answer» A. brand extension. | |
| 37. |
Surrogate advertising refers to the strategy used by companies and advertisers to promote a product________________ |
| A. | clandestinely |
| B. | directly |
| C. | ethically |
| D. | favorably |
| Answer» A. clandestinely | |
| 38. |
________is two way communication that sends and receives messages from customers and other |
| A. | hyper activity |
| B. | interactivity |
| C. | interoperability |
| D. | dialogue |
| Answer» B. interactivity | |
| 39. |
_______ is a clever phrase that serves as a reminder of a brand, company image, or campaign theme. |
| A. | caption |
| B. | body copy |
| C. | display copy |
| D. | slogan |
| Answer» D. slogan | |
| 40. |
_________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy. |
| A. | body copy. |
| B. | display copy. |
| C. | caption. |
| D. | headline. |
| Answer» B. display copy. | |
| 41. |
___________ are verbal explanations of visuals. |
| A. | captions |
| B. | call-outs |
| C. | tag-line |
| D. | signature |
| Answer» A. captions | |
| 42. |
________ is also called as logo. |
| A. | signature. |
| B. | tagline. |
| C. | captions. |
| D. | design. |
| Answer» A. signature. | |
| 43. |
__________ is short songs that deliver a brand story in an easy-to-sing format. |
| A. | melody. |
| B. | jingles. |
| C. | rap. |
| D. | jazz. |
| Answer» B. jingles. | |
| 44. |
. _______ is a series of key visuals and accomplishing dialogue that explains a TV commercial. |
| A. | video script. |
| B. | audio script. |
| C. | story board. |
| D. | frames. |
| Answer» C. story board. | |
| 45. |
________ contains the published rates and ad space availability for a particular media such as a web site. |
| A. | rate card. |
| B. | data card. |
| C. | guarantee card. |
| D. | privilege card. |
| Answer» A. rate card. | |
| 46. |
Dividing the market based on age, income, gender, educational qualification is known as |
| A. | branding |
| B. | demography. |
| C. | targetting |
| D. | positioning |
| Answer» B. demography. | |
| 47. |
Legend is another name for |
| A. | caption. |
| B. | slogan |
| C. | title |
| D. | logo. |
| Answer» A. caption. | |
| 48. |
_________ is two or more oversize pages that fold out from the magazine. |
| A. | gate-folds. |
| B. | pop-ups. |
| C. | pop-unders. |
| D. | strips. |
| Answer» A. gate-folds. | |
| 49. |
________ is the ads that bound into the magazine that are printed on heavier paper than the rest of the magazine. |
| A. | gate-folds. |
| B. | pop-ups. |
| C. | tip-ins. |
| D. | strips. |
| Answer» C. tip-ins. | |
| 50. |
_______ is the esteem that a company or brand has in the eyes of its stakeholders. |
| A. | respect. |
| B. | reputation. |
| C. | award. |
| D. | brand. |
| Answer» B. reputation. | |
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