Dividing the market based on age, income, gender, educational qualification is known as

Related MCQs

• Segmenting a market by creating a product to meet the needs of a elective group or specialized group is ____________.
• _____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.
• Perceptual mapping is based on __________________.
• If a company gives false message to the customers, it is known as
• Point of Purchase Ads are also known as
• A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as
• Handwritten posters in the sixteenth and seventeenth century which are considered to be forerunners of advertising are known as
• Generic advertising, also known as _______________demand advertising.
• Any printed material sent through the mail directly to prospective customers is known as________.
• The creative point in advertising where the search for a "big idea " takes pace is known as