The group that composes the present and potential prospects for a product or service is _________.

Related MCQs

• Segmenting a market by creating a product to meet the needs of a elective group or specialized group is ____________.
• Testing with a potential group of focussed users is
• __________________refers to a situation when an advertiser withdraws the product advertised and substitutes it with a different quality product.
• ____________ is a term used to define a medium geographical potential.
• ____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile.
• A is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• _________manage a company's brand and product line.
• The product that reaches maturity and wide scale acceptance enter the _______stage of advertising.
• The product which is not recognized and it must be established is in _______ stage
• ____________ is an array of reach according to the level of frequency delivered to each group.