__________________refers to a situation when an advertiser withdraws the product advertised and substitutes it with a different quality product.

Related MCQs

• . _____________ is a kind of advertising run by a local advertiser in conjunction with a national advertiser.
• ____________ is a process used by an advertiser to reserve a time period with a local station and by a network to check with its affiliates on the availability of a time period.
• ______________ is a regular program sponsored by only one advertiser.
• The motivation to which an ad is added which is designed to stir a person towards a goal that the advertiser has set is known as
• Surrogate advertising refers to the strategy used by companies and advertisers to promote a product________________
• The total number of different people or households exposed to an advertising schedule during a given time is known as
• ____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile.
• A is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• _________manage a company's brand and product line.
• The product that reaches maturity and wide scale acceptance enter the _______stage of advertising.