Categories of styles that appeal to different consumers.

Related MCQs

• A merchandise------------------is a collection of various styles, quantities and prices related merchandise, usually grouped under one classification within a department.
• ---------------- retailer carry a wider variety of categories, such s women’s and men’s apparel accessories
• The business of buying fashion merchandise from a variety of resources and reselling it to ultimate consumers-----------------
• ------------------------- is a classification of consumers based on activites, interst and opinions.
• ------------------------ occurs when pricing is used as the basis to make consumers “feel more favourable” about a product
• --------------------- is the group of consumers to whom a producer, manufactures or retailer aims products, services and advertising
• -------------------- retailing offers merchandises to consumers in a catalog as directional format
• The retailers charge a small membership fee, offer consumers deep discounts on general merchandise -------------------------
• ------------------- is the group of consumers to whom a producer, manufactures or retailer aims products, services and advertising
• The group of consumers to whom a producer, manufacturer or retailers aims products, services and advertising