McqMate
| 1. |
Marketing concept address the four P’s: Product,Price,Promotion & ------------- |
| A. | Place |
| B. | Prestige |
| C. | Presentation |
| D. | Progress |
| Answer» A. Place | |
| 2. |
A group of garments designed for a specific season. |
| A. | Classic |
| B. | Collection |
| C. | Buying |
| D. | Apparels |
| Answer» B. Collection | |
| 3. |
Any paid message in the media used to increase sales. |
| A. | Advertising |
| B. | Shopping |
| C. | Buying |
| D. | Interview |
| Answer» A. Advertising | |
| 4. |
The business of buying fashion merchandise from a variety of resources and reselling it to ultimate consumers----------------- |
| A. | Wholesalers |
| B. | Fashion retailing |
| C. | Marketing |
| D. | Merchandising |
| Answer» B. Fashion retailing | |
| 5. |
Prediction of fashion trend.--------------- |
| A. | Fashion forecasting |
| B. | Marketing |
| C. | Advertisement |
| D. | Sale test |
| Answer» A. Fashion forecasting | |
| 6. |
The difference between the cost price and selling price. |
| A. | MRP |
| B. | Markup |
| C. | CP |
| D. | Profit price |
| Answer» B. Markup | |
| 7. |
A price lower than the original wholesale price--------------. |
| A. | CP |
| B. | Price |
| C. | Off-price |
| D. | Low-price |
| Answer» C. Off-price | |
| 8. |
------------------- is the process of market & trend research, merchandising, design and development of the final product. |
| A. | Product development |
| B. | Forecasting |
| C. | Marketing |
| D. | Research |
| Answer» A. Product development | |
| 9. |
Work on a new line begins approximately----------------month before the selling season. |
| A. | 9 |
| B. | 8 |
| C. | 10 |
| D. | 12 |
| Answer» B. 8 | |
| 10. |
------------------has the responsibility for merchandise content and assortment. |
| A. | Store line |
| B. | Market line |
| C. | Buying line |
| D. | Shopping line |
| Answer» C. Buying line | |
| 11. |
Expand DMMs.----------------- |
| A. | Divisional Merchandise Managers |
| B. | Department of Merchandise Management |
| C. | Division of Market Management |
| D. | Department of Market Management |
| Answer» A. Divisional Merchandise Managers | |
| 12. |
Expand MIS.------------------ |
| A. | Merchandising Information System |
| B. | Market Information System |
| C. | Management Information System |
| D. | Merchandise Introducing System |
| Answer» A. Merchandising Information System | |
| 13. |
A merchandise------------------is a collection of various styles, quantities and prices related merchandise, usually grouped under one classification within a department. |
| A. | Parts |
| B. | Assortment |
| C. | Segmentation |
| D. | Market |
| Answer» B. Assortment | |
| 14. |
The difference between actual stock and planned stock equals -------------- the value of planned purchases |
| A. | open to buy |
| B. | sales to stogle |
| C. | end of each month balance |
| D. | open stock |
| Answer» A. open to buy | |
| 15. |
Expand OTB--------------- |
| A. | Open-to –buy |
| B. | Open- to – balance |
| C. | Off- balance |
| D. | Out of table budget |
| Answer» A. Open-to –buy | |
| 16. |
------------------------------ analysis shows the relationship between fixed costs variable or marginal costs, total cost, sales revenue and output or volume. |
| A. | Cost plus |
| B. | Break even |
| C. | Break down |
| D. | MRP |
| Answer» B. Break even | |
| 17. |
--------------- is any particular characteristic as look in apparel as accessories. |
| A. | Style |
| B. | Change |
| C. | Tosle |
| D. | acceptance |
| Answer» A. Style | |
| 18. |
----------- is defined as “generally one or more letters worked into some distinctive typographic designs”. |
| A. | Symbol |
| B. | Logo |
| C. | Sign |
| D. | Desig |
| Answer» B. Logo | |
| 19. |
--------------------included bags, books, gift wraps, tissue papers and another form of material used to hold the target markets purchases. |
| A. | Polypacks |
| B. | Gifts |
| C. | Packaging |
| D. | Holders |
| Answer» C. Packaging | |
| 20. |
A ----------------------- is an information log generated by the onamfactures and attached to the product |
| A. | Hangers |
| B. | Loopers |
| C. | Hangtags |
| D. | Posters |
| Answer» C. Hangtags | |
| 21. |
A ----------------- store operators on a low price margin |
| A. | Dealers |
| B. | Supermarkets |
| C. | Discount |
| D. | Speciality |
| Answer» B. Supermarkets | |
| 22. |
Set a low price to stimulate customer traffic |
| A. | Discount pricing |
| B. | Low rate |
| C. | High price |
| D. | Price range |
| Answer» A. Discount pricing | |
| 23. |
Design prices to encourage customers to purchase a newly introduced product |
| A. | Discount pricing |
| B. | Product pricing |
| C. | Promotional pricing |
| D. | Market pricing |
| Answer» C. Promotional pricing | |
| 24. |
------------------------- is a classification of consumers based on activites, interst and opinions. |
| A. | Psychographics |
| B. | Demographic |
| C. | Sociological |
| D. | Anthropological |
| Answer» A. Psychographics | |
| 25. |
----------------------- is where profit is expressed as a percentage of the sale price. |
| A. | Break-down |
| B. | Break-up |
| C. | Markdown |
| D. | Markup |
| Answer» C. Markdown | |
| 26. |
Crabrielle coco chanel, is internationally known as------------ |
| A. | Coco |
| B. | Chanel |
| C. | GC |
| D. | Charel coco |
| Answer» A. Coco | |
| 27. |
The customer perceives the value of the product to the worth the price. |
| A. | Cost oriented pricing |
| B. | Volume-based pricing |
| C. | Promotional price |
| D. | Discount pricing |
| Answer» B. Volume-based pricing | |
| 28. |
Market----------pricing occurs when the products initial price is set low. |
| A. | Penetrating pricing |
| B. | Skimming price |
| C. | Psychological price |
| D. | Discount price |
| Answer» A. Penetrating pricing | |
| 29. |
The types of discount pricing strategies are popular in the fashion industry 1)------------- -------- 2) Seasonal discount |
| A. | Value discount |
| B. | High discount |
| C. | Quantity discount |
| D. | Discount sale |
| Answer» C. Quantity discount | |
| 30. |
----------------------- discount is provided when merchandise is purchased in bundles or multiple units |
| A. | Quantity |
| B. | Quality |
| C. | Rate |
| D. | Cost price |
| Answer» A. Quantity | |
| 31. |
A ---------------------- discount is used to sell merchandise that is out of season |
| A. | Seasonal |
| B. | Quantity |
| C. | Style |
| D. | Time |
| Answer» A. Seasonal | |
| 32. |
------------------------ occurs when pricing is used as the basis to make consumers “feel more favourable” about a product |
| A. | Value based pricing |
| B. | Discount pricing |
| C. | Membership pricing |
| D. | Psychological pricing |
| Answer» D. Psychological pricing | |
| 33. |
------------------- is an assessment of market segment option, the competition, the marketing environment and major trends |
| A. | Marketing analysis |
| B. | Market rating |
| C. | Facasting |
| D. | Valuations |
| Answer» A. Marketing analysis | |
| 34. |
-------------------- will slowly rise in popularity only to suffer an abrupt decline as they become adopted |
| A. | Classic |
| B. | Style |
| C. | Trend |
| D. | Fad |
| Answer» D. Fad | |
| 35. |
-------------------- is the study of changes in the rose and make up of the population |
| A. | Demographic |
| B. | Psychographic |
| C. | Population |
| D. | Statistics |
| Answer» A. Demographic | |
| 36. |
-------------------- involves ses of detailed question that are asked to determeine the status of a firm in relation to its objectives, sustomers, competition and marketing environment |
| A. | Marketing segment |
| B. | Marketing audits |
| C. | Market research |
| D. | Market survey |
| Answer» B. Marketing audits | |
| 37. |
Describes the specific combination of marketing variables, the four P’s---------------- |
| A. | Marketing rise |
| B. | Market study |
| C. | Market variables |
| D. | Marketing |
| Answer» A. Marketing rise | |
| 38. |
-------------------- are places for buying and selling |
| A. | Markets |
| B. | Shop |
| C. | Store |
| D. | Margin free |
| Answer» A. Markets | |
| 39. |
--------------- is where profit is expressed as a percentage of costs. |
| A. | Mark-up |
| B. | Break up |
| C. | Break down |
| D. | Break even |
| Answer» A. Mark-up | |
| 40. |
Expand MFA ------------------------ |
| A. | Multiple fabric agents |
| B. | Multi fibre Agreement |
| C. | Mass Fibre Arrangement |
| D. | Multi Fabric Allotment |
| Answer» B. Multi fibre Agreement | |
| 41. |
-------------------- is anything that can be offered in the market place that might satisfy a need |
| A. | Product |
| B. | Prize |
| C. | Offer |
| D. | Discount |
| Answer» A. Product | |
| 42. |
------------------ is the assortment of fashion products that a company offers for sale at any point in time. |
| A. | Fashion |
| B. | Collection |
| C. | Product range |
| D. | Gevels |
| Answer» C. Product range | |
| 43. |
Media coverage that is not paid for and has a mass audience and a high level of credibility |
| A. | Publicity |
| B. | Promotion |
| C. | Poster |
| D. | Catalog |
| Answer» A. Publicity | |
| 44. |
SWOT ------------ strengths, weatness, opportunities and ----------------------- |
| A. | Taste |
| B. | Threats |
| C. | Trade |
| D. | Trend |
| Answer» B. Threats | |
| 45. |
------------- stores that sell manufactures aversuns directly to the customer |
| A. | Factory outlet |
| B. | Retail outlet |
| C. | Superstore |
| D. | Department |
| Answer» A. Factory outlet | |
| 46. |
An industry buzz word signifying electronic retailing |
| A. | c – tailing |
| B. | B – tailing |
| C. | E- tailing |
| D. | Catalog |
| Answer» C. E- tailing | |
| 47. |
Visual presentation of merchandise ---------------- |
| A. | Display |
| B. | Presentation |
| C. | Show |
| D. | Event |
| Answer» A. Display | |
| 48. |
Income left after the basic necessities have been paid for |
| A. | Disparable income |
| B. | Discretionary income |
| C. | Personal income |
| D. | Sales income |
| Answer» B. Discretionary income | |
| 49. |
Report and ideas available by subscription to manufactures and retailers predictives----- ------------- |
| A. | Reports |
| B. | Design services |
| C. | Publications |
| D. | New reports |
| Answer» B. Design services | |
| 50. |
Any resource from which a designer obtains ideas |
| A. | Design resource |
| B. | Ethnic level |
| C. | Research |
| D. | Evaluation of collection |
| Answer» A. Design resource | |
| 51. |
Expand CIM |
| A. | Company Integrated Manufacturing |
| B. | Computer integrated manufacturing |
| C. | Computerised industry machine |
| D. | Computer integrated mechanism |
| Answer» B. Computer integrated manufacturing | |
| 52. |
-------------------- is the difference in value between a country’s exports and emports |
| A. | Duties |
| B. | Balance of trade |
| C. | Tariff |
| D. | Quota allocation |
| Answer» B. Balance of trade | |
| 53. |
---------------- is the trade name that identifies a certain product made by a particular producer |
| A. | Branle |
| B. | Buyer |
| C. | Shop |
| D. | Trade amark |
| Answer» A. Branle | |
| 54. |
French word for a small shop with unusual clothing and atmosphere-------------------- |
| A. | Tailoring |
| B. | Atelien |
| C. | Boutique |
| D. | Prêt-a-porter |
| Answer» C. Boutique | |
| 55. |
French word for designer workship |
| A. | Couture |
| B. | Atelien |
| C. | Prêt – a porter |
| D. | Tailleur |
| Answer» B. Atelien | |
| 56. |
Alta moda ------------ |
| A. | Italian coutue |
| B. | french coutine |
| C. | American couline |
| D. | European coutiue |
| Answer» A. Italian coutue | |
| 57. |
A fashion that long lasts |
| A. | Classic |
| B. | Fad |
| C. | Trend |
| D. | Interrupted fashion |
| Answer» A. Classic | |
| 58. |
English term for made- to- measusre men’s suits |
| A. | Bespoke |
| B. | Couline |
| C. | Folk costume |
| D. | Custom made |
| Answer» A. Bespoke | |
| 59. |
------------------- is tha trend for manufactures and retailers to expand throughout the world |
| A. | Globalization |
| B. | Naturalization |
| C. | General agreement |
| D. | Expansion |
| Answer» A. Globalization | |
| 60. |
--------------------- is the group of consumers to whom a producer, manufactures or retailer aims products, services and advertising |
| A. | Stylist |
| B. | Target market |
| C. | Buyer |
| D. | Audience |
| Answer» B. Target market | |
| 61. |
------------------------ name identify products made by a particular manufactures |
| A. | Brand |
| B. | Franchis |
| C. | Unique |
| D. | Store |
| Answer» A. Brand | |
| 62. |
Under -------------------- agreement, popular designers and brand name manufactures give other manufactures permission to use their names. |
| A. | Royalty |
| B. | Bilateral |
| C. | Licensing |
| D. | Mutual |
| Answer» C. Licensing | |
| 63. |
------------------ is a percentage of wholesale sales paid to the designer brand name. |
| A. | Royalty |
| B. | Profit |
| C. | Commission |
| D. | Margin |
| Answer» A. Royalty | |
| 64. |
Certain manufactures avoid retailers altogether by mailing their own catalogs directly to the public, called ------------------------ |
| A. | Direct marketing |
| B. | Indirect promotion |
| C. | Promotion |
| D. | Marketing |
| Answer» A. Direct marketing | |
| 65. |
In --------------------- agreement, a manufactures sells the rights to retail its merchandise as product time. |
| A. | Licensing |
| B. | Franchising |
| C. | Royalty |
| D. | Direct |
| Answer» B. Franchising | |
| 66. |
-------------------- is information given to the public regarding products, policies, personnel, activities or services. |
| A. | Publicity |
| B. | Editor |
| C. | Report |
| D. | Hangtag |
| Answer» A. Publicity | |
| 67. |
Advertising is the planning, ueriting, producing and scheduling of ---------------- designed to attract customers. |
| A. | Event |
| B. | Show |
| C. | Paid announcement |
| D. | Video |
| Answer» C. Paid announcement | |
| 68. |
The price paid by the retailer to the manufacturer for a garment is known as the --------- --- |
| A. | Cost price |
| B. | Market price |
| C. | Selling price |
| D. | Discount price |
| Answer» A. Cost price | |
| 69. |
Margin ------------ |
| A. | Break up |
| B. | Mark- up |
| C. | Mark-down |
| D. | Break down |
| Answer» B. Mark- up | |
| 70. |
Expand VAT |
| A. | Value added tax |
| B. | Variable agreement trade |
| C. | Visual arrangement of trend |
| D. | Value agreed on trade |
| Answer» A. Value added tax | |
| 71. |
----------------- is calculated at the range selection stage before order qualities are finalisect. |
| A. | Average selling price |
| B. | Market price |
| C. | Cost price |
| D. | Margin price |
| Answer» A. Average selling price | |
| 72. |
New ranges are launched for -------------- main reasons per year. |
| A. | 4 |
| B. | 3 |
| C. | 2 |
| D. | 1 |
| Answer» C. 2 | |
| 73. |
--------------- general merchandise store, including apparel, household goods and furniture. |
| A. | Wholesale |
| B. | Department store |
| C. | Regional store |
| D. | Speciality store |
| Answer» B. Department store | |
| 74. |
------------------- is the term offer used by the industry to describe online retailing vis the internet. |
| A. | Whole sale |
| B. | E- Commerce |
| C. | Catalog |
| D. | Tele- Shopping |
| Answer» B. E- Commerce | |
| 75. |
-------------------- retailing offers merchandises to consumers in a catalog as directional format |
| A. | Mail order |
| B. | E- Commerce |
| C. | E-retailing |
| D. | Chain store |
| Answer» A. Mail order | |
| 76. |
-------------------- stores owners hires more employee and increases space |
| A. | Large |
| B. | Small |
| C. | Partnership |
| D. | Franchise |
| Answer» B. Small | |
| 77. |
A successful unit store may open additional locations, to grow into a -------------- unit operation, |
| A. | Single |
| B. | Branch |
| C. | Chain |
| D. | Multiple |
| Answer» D. Multiple | |
| 78. |
------------------------ store is often managed by one person usually the owner. |
| A. | Small |
| B. | Large |
| C. | Corporate |
| D. | Single |
| Answer» A. Small | |
| 79. |
Any store that is price- directed is a ----------------- store |
| A. | Small |
| B. | Department |
| C. | Corporate |
| D. | Promotional |
| Answer» D. Promotional | |
| 80. |
The retailers charge a small membership fee, offer consumers deep discounts on general merchandise ------------------------- |
| A. | Warehouse club |
| B. | Mass- merchants |
| C. | Retail store |
| D. | Outlets |
| Answer» A. Warehouse club | |
| 81. |
------------------- is the group of consumers to whom a producer, manufactures or retailer aims products, services and advertising |
| A. | Stylist |
| B. | Target market |
| C. | Buyer |
| D. | Customer |
| Answer» B. Target market | |
| 82. |
-------------------- is a designer or fashion leader who sets a fashion directton |
| A. | Trend setter |
| B. | Stylist |
| C. | Trend buyer |
| D. | Buyer |
| Answer» A. Trend setter | |
| 83. |
----------- stores cater to a particular target customer by providing a narrow fours of merchandise |
| A. | Department store |
| B. | Speciality |
| C. | Regional |
| D. | Departmental |
| Answer» B. Speciality | |
| 84. |
-------------- is the means of communication, newspapers, magazines, radio, TV, and direct mail. |
| A. | Current |
| B. | Reports |
| C. | Media |
| D. | Service |
| Answer» C. Media | |
| 85. |
---------------- retailer carry a wider variety of categories, such s women’s and men’s apparel accessories |
| A. | Limited line |
| B. | Multiple line |
| C. | Department |
| D. | Mass merchant |
| Answer» B. Multiple line | |
| 86. |
A single unit store may open additional locations, a----------------- operation |
| A. | Multiple unit |
| B. | Chain store |
| C. | Malls |
| D. | Liaised store |
| Answer» A. Multiple unit | |
| 87. |
Store owned by a single person ------------------- |
| A. | Partnership |
| B. | Mass merchants |
| C. | Sole proprietorship |
| D. | Corporation |
| Answer» C. Sole proprietorship | |
| 88. |
Business owned by two or more persons under a centretual agreement |
| A. | Mass merchants |
| B. | Merchants |
| C. | Partnerships |
| D. | Corporate |
| Answer» C. Partnerships | |
| 89. |
The means to communicate a store’s fashion, value and quality message to prospective customers. |
| A. | Visual merchandising |
| B. | Buying merchant |
| C. | Buying house |
| D. | Presentation |
| Answer» A. Visual merchandising | |
| 90. |
The timing of seasonal markets analies up a ------------------------ |
| A. | Calender |
| B. | Market list |
| C. | Marketing calendar |
| D. | Activity calendar |
| Answer» C. Marketing calendar | |
| 91. |
Involves the presentation of the product or line to the sales staff by the merchandising and marketing division |
| A. | Line preview |
| B. | Line release |
| C. | Displau |
| D. | Launching |
| Answer» A. Line preview | |
| 92. |
--------------------- indicates when retail orders are completely filled |
| A. | Purchase order |
| B. | Start to ship |
| C. | Ship complete |
| D. | Selling |
| Answer» C. Ship complete | |
| 93. |
-------------------- involves the assembling of a commercially acceptable collection of garments within the planned limitation finance and design. |
| A. | Range planning |
| B. | Line |
| C. | Sampling |
| D. | Market meeting |
| Answer» A. Range planning | |
| 94. |
Low price margin store --------------------- |
| A. | Dealers |
| B. | Supermarkets |
| C. | Discount |
| D. | Specialty |
| Answer» B. Supermarkets | |
| 95. |
System design to plan, price, premol and want satisfying product to the target customers to achieve organisational goal. |
| A. | Marketing |
| B. | Sourcing |
| C. | Market calendar |
| D. | Bevdgeting |
| Answer» A. Marketing | |
| 96. |
--------------- is generally communicating with the public in an attempt to influence them towards buying your products or service. |
| A. | Advertising |
| B. | Promotions |
| C. | Reports |
| D. | Magazines |
| Answer» B. Promotions | |
| 97. |
Interior displays may take the form of ---------------------------------- presentations |
| A. | Image |
| B. | Visual |
| C. | Attract |
| D. | Trend |
| Answer» A. Image | |
| 98. |
------------------------ is the character or personality that a store presents to the public |
| A. | Store image |
| B. | Publicity |
| C. | Product advertisement |
| D. | Posters |
| Answer» A. Store image | |
| 99. |
Vitrines ------------------------- |
| A. | Glass cases |
| B. | Fixtures |
| C. | Stunels |
| D. | Wooden case |
| Answer» A. Glass cases | |
| 100. |
Star fixtures -------------- |
| A. | Two arms |
| B. | Three arms |
| C. | Four arms |
| D. | Five arms |
| Answer» C. Four arms | |
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