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McqMate
1. |
Marketing concept address the four P’s: Product,Price,Promotion & ------------- |
A. | Place |
B. | Prestige |
C. | Presentation |
D. | Progress |
Answer» A. Place |
2. |
A group of garments designed for a specific season. |
A. | Classic |
B. | Collection |
C. | Buying |
D. | Apparels |
Answer» B. Collection |
3. |
Any paid message in the media used to increase sales. |
A. | Advertising |
B. | Shopping |
C. | Buying |
D. | Interview |
Answer» A. Advertising |
4. |
The business of buying fashion merchandise from a variety of resources and reselling it to ultimate consumers----------------- |
A. | Wholesalers |
B. | Fashion retailing |
C. | Marketing |
D. | Merchandising |
Answer» B. Fashion retailing |
5. |
Prediction of fashion trend.--------------- |
A. | Fashion forecasting |
B. | Marketing |
C. | Advertisement |
D. | Sale test |
Answer» A. Fashion forecasting |
6. |
The difference between the cost price and selling price. |
A. | MRP |
B. | Markup |
C. | CP |
D. | Profit price |
Answer» B. Markup |
7. |
A price lower than the original wholesale price--------------. |
A. | CP |
B. | Price |
C. | Off-price |
D. | Low-price |
Answer» C. Off-price |
8. |
------------------- is the process of market & trend research, merchandising, design and development of the final product. |
A. | Product development |
B. | Forecasting |
C. | Marketing |
D. | Research |
Answer» A. Product development |
9. |
Work on a new line begins approximately----------------month before the selling season. |
A. | 9 |
B. | 8 |
C. | 10 |
D. | 12 |
Answer» B. 8 |
10. |
------------------has the responsibility for merchandise content and assortment. |
A. | Store line |
B. | Market line |
C. | Buying line |
D. | Shopping line |
Answer» C. Buying line |
11. |
Expand DMMs.----------------- |
A. | Divisional Merchandise Managers |
B. | Department of Merchandise Management |
C. | Division of Market Management |
D. | Department of Market Management |
Answer» A. Divisional Merchandise Managers |
12. |
Expand MIS.------------------ |
A. | Merchandising Information System |
B. | Market Information System |
C. | Management Information System |
D. | Merchandise Introducing System |
Answer» A. Merchandising Information System |
13. |
A merchandise------------------is a collection of various styles, quantities and prices related merchandise, usually grouped under one classification within a department. |
A. | Parts |
B. | Assortment |
C. | Segmentation |
D. | Market |
Answer» B. Assortment |
14. |
The difference between actual stock and planned stock equals -------------- the value of planned purchases |
A. | open to buy |
B. | sales to stogle |
C. | end of each month balance |
D. | open stock |
Answer» A. open to buy |
15. |
Expand OTB--------------- |
A. | Open-to –buy |
B. | Open- to – balance |
C. | Off- balance |
D. | Out of table budget |
Answer» A. Open-to –buy |
16. |
------------------------------ analysis shows the relationship between fixed costs variable or marginal costs, total cost, sales revenue and output or volume. |
A. | Cost plus |
B. | Break even |
C. | Break down |
D. | MRP |
Answer» B. Break even |
17. |
--------------- is any particular characteristic as look in apparel as accessories. |
A. | Style |
B. | Change |
C. | Tosle |
D. | acceptance |
Answer» A. Style |
18. |
----------- is defined as “generally one or more letters worked into some distinctive typographic designs”. |
A. | Symbol |
B. | Logo |
C. | Sign |
D. | Desig |
Answer» B. Logo |
19. |
--------------------included bags, books, gift wraps, tissue papers and another form of material used to hold the target markets purchases. |
A. | Polypacks |
B. | Gifts |
C. | Packaging |
D. | Holders |
Answer» C. Packaging |
20. |
A ----------------------- is an information log generated by the onamfactures and attached to the product |
A. | Hangers |
B. | Loopers |
C. | Hangtags |
D. | Posters |
Answer» C. Hangtags |
21. |
A ----------------- store operators on a low price margin |
A. | Dealers |
B. | Supermarkets |
C. | Discount |
D. | Speciality |
Answer» B. Supermarkets |
22. |
Set a low price to stimulate customer traffic |
A. | Discount pricing |
B. | Low rate |
C. | High price |
D. | Price range |
Answer» A. Discount pricing |
23. |
Design prices to encourage customers to purchase a newly introduced product |
A. | Discount pricing |
B. | Product pricing |
C. | Promotional pricing |
D. | Market pricing |
Answer» C. Promotional pricing |
24. |
------------------------- is a classification of consumers based on activites, interst and opinions. |
A. | Psychographics |
B. | Demographic |
C. | Sociological |
D. | Anthropological |
Answer» A. Psychographics |
25. |
----------------------- is where profit is expressed as a percentage of the sale price. |
A. | Break-down |
B. | Break-up |
C. | Markdown |
D. | Markup |
Answer» C. Markdown |
26. |
Crabrielle coco chanel, is internationally known as------------ |
A. | Coco |
B. | Chanel |
C. | GC |
D. | Charel coco |
Answer» A. Coco |
27. |
The customer perceives the value of the product to the worth the price. |
A. | Cost oriented pricing |
B. | Volume-based pricing |
C. | Promotional price |
D. | Discount pricing |
Answer» B. Volume-based pricing |
28. |
Market----------pricing occurs when the products initial price is set low. |
A. | Penetrating pricing |
B. | Skimming price |
C. | Psychological price |
D. | Discount price |
Answer» A. Penetrating pricing |
29. |
The types of discount pricing strategies are popular in the fashion industry 1)------------- -------- 2) Seasonal discount |
A. | Value discount |
B. | High discount |
C. | Quantity discount |
D. | Discount sale |
Answer» C. Quantity discount |
30. |
----------------------- discount is provided when merchandise is purchased in bundles or multiple units |
A. | Quantity |
B. | Quality |
C. | Rate |
D. | Cost price |
Answer» A. Quantity |
31. |
A ---------------------- discount is used to sell merchandise that is out of season |
A. | Seasonal |
B. | Quantity |
C. | Style |
D. | Time |
Answer» A. Seasonal |
32. |
------------------------ occurs when pricing is used as the basis to make consumers “feel more favourable” about a product |
A. | Value based pricing |
B. | Discount pricing |
C. | Membership pricing |
D. | Psychological pricing |
Answer» D. Psychological pricing |
33. |
------------------- is an assessment of market segment option, the competition, the marketing environment and major trends |
A. | Marketing analysis |
B. | Market rating |
C. | Facasting |
D. | Valuations |
Answer» A. Marketing analysis |
34. |
-------------------- will slowly rise in popularity only to suffer an abrupt decline as they become adopted |
A. | Classic |
B. | Style |
C. | Trend |
D. | Fad |
Answer» D. Fad |
35. |
-------------------- is the study of changes in the rose and make up of the population |
A. | Demographic |
B. | Psychographic |
C. | Population |
D. | Statistics |
Answer» A. Demographic |
36. |
-------------------- involves ses of detailed question that are asked to determeine the status of a firm in relation to its objectives, sustomers, competition and marketing environment |
A. | Marketing segment |
B. | Marketing audits |
C. | Market research |
D. | Market survey |
Answer» B. Marketing audits |
37. |
Describes the specific combination of marketing variables, the four P’s---------------- |
A. | Marketing rise |
B. | Market study |
C. | Market variables |
D. | Marketing |
Answer» A. Marketing rise |
38. |
-------------------- are places for buying and selling |
A. | Markets |
B. | Shop |
C. | Store |
D. | Margin free |
Answer» A. Markets |
39. |
--------------- is where profit is expressed as a percentage of costs. |
A. | Mark-up |
B. | Break up |
C. | Break down |
D. | Break even |
Answer» A. Mark-up |
40. |
Expand MFA ------------------------ |
A. | Multiple fabric agents |
B. | Multi fibre Agreement |
C. | Mass Fibre Arrangement |
D. | Multi Fabric Allotment |
Answer» B. Multi fibre Agreement |
41. |
-------------------- is anything that can be offered in the market place that might satisfy a need |
A. | Product |
B. | Prize |
C. | Offer |
D. | Discount |
Answer» A. Product |
42. |
------------------ is the assortment of fashion products that a company offers for sale at any point in time. |
A. | Fashion |
B. | Collection |
C. | Product range |
D. | Gevels |
Answer» C. Product range |
43. |
Media coverage that is not paid for and has a mass audience and a high level of credibility |
A. | Publicity |
B. | Promotion |
C. | Poster |
D. | Catalog |
Answer» A. Publicity |
44. |
SWOT ------------ strengths, weatness, opportunities and ----------------------- |
A. | Taste |
B. | Threats |
C. | Trade |
D. | Trend |
Answer» B. Threats |
45. |
------------- stores that sell manufactures aversuns directly to the customer |
A. | Factory outlet |
B. | Retail outlet |
C. | Superstore |
D. | Department |
Answer» A. Factory outlet |
46. |
An industry buzz word signifying electronic retailing |
A. | c – tailing |
B. | B – tailing |
C. | E- tailing |
D. | Catalog |
Answer» C. E- tailing |
47. |
Visual presentation of merchandise ---------------- |
A. | Display |
B. | Presentation |
C. | Show |
D. | Event |
Answer» A. Display |
48. |
Income left after the basic necessities have been paid for |
A. | Disparable income |
B. | Discretionary income |
C. | Personal income |
D. | Sales income |
Answer» B. Discretionary income |
49. |
Report and ideas available by subscription to manufactures and retailers predictives----- ------------- |
A. | Reports |
B. | Design services |
C. | Publications |
D. | New reports |
Answer» B. Design services |
50. |
Any resource from which a designer obtains ideas |
A. | Design resource |
B. | Ethnic level |
C. | Research |
D. | Evaluation of collection |
Answer» A. Design resource |
51. |
Expand CIM |
A. | Company Integrated Manufacturing |
B. | Computer integrated manufacturing |
C. | Computerised industry machine |
D. | Computer integrated mechanism |
Answer» B. Computer integrated manufacturing |
52. |
-------------------- is the difference in value between a country’s exports and emports |
A. | Duties |
B. | Balance of trade |
C. | Tariff |
D. | Quota allocation |
Answer» B. Balance of trade |
53. |
---------------- is the trade name that identifies a certain product made by a particular producer |
A. | Branle |
B. | Buyer |
C. | Shop |
D. | Trade amark |
Answer» A. Branle |
54. |
French word for a small shop with unusual clothing and atmosphere-------------------- |
A. | Tailoring |
B. | Atelien |
C. | Boutique |
D. | Prêt-a-porter |
Answer» C. Boutique |
55. |
French word for designer workship |
A. | Couture |
B. | Atelien |
C. | Prêt – a porter |
D. | Tailleur |
Answer» B. Atelien |
56. |
Alta moda ------------ |
A. | Italian coutue |
B. | french coutine |
C. | American couline |
D. | European coutiue |
Answer» A. Italian coutue |
57. |
A fashion that long lasts |
A. | Classic |
B. | Fad |
C. | Trend |
D. | Interrupted fashion |
Answer» A. Classic |
58. |
English term for made- to- measusre men’s suits |
A. | Bespoke |
B. | Couline |
C. | Folk costume |
D. | Custom made |
Answer» A. Bespoke |
59. |
------------------- is tha trend for manufactures and retailers to expand throughout the world |
A. | Globalization |
B. | Naturalization |
C. | General agreement |
D. | Expansion |
Answer» A. Globalization |
60. |
--------------------- is the group of consumers to whom a producer, manufactures or retailer aims products, services and advertising |
A. | Stylist |
B. | Target market |
C. | Buyer |
D. | Audience |
Answer» B. Target market |
61. |
------------------------ name identify products made by a particular manufactures |
A. | Brand |
B. | Franchis |
C. | Unique |
D. | Store |
Answer» A. Brand |
62. |
Under -------------------- agreement, popular designers and brand name manufactures give other manufactures permission to use their names. |
A. | Royalty |
B. | Bilateral |
C. | Licensing |
D. | Mutual |
Answer» C. Licensing |
63. |
------------------ is a percentage of wholesale sales paid to the designer brand name. |
A. | Royalty |
B. | Profit |
C. | Commission |
D. | Margin |
Answer» A. Royalty |
64. |
Certain manufactures avoid retailers altogether by mailing their own catalogs directly to the public, called ------------------------ |
A. | Direct marketing |
B. | Indirect promotion |
C. | Promotion |
D. | Marketing |
Answer» A. Direct marketing |
65. |
In --------------------- agreement, a manufactures sells the rights to retail its merchandise as product time. |
A. | Licensing |
B. | Franchising |
C. | Royalty |
D. | Direct |
Answer» B. Franchising |
66. |
-------------------- is information given to the public regarding products, policies, personnel, activities or services. |
A. | Publicity |
B. | Editor |
C. | Report |
D. | Hangtag |
Answer» A. Publicity |
67. |
Advertising is the planning, ueriting, producing and scheduling of ---------------- designed to attract customers. |
A. | Event |
B. | Show |
C. | Paid announcement |
D. | Video |
Answer» C. Paid announcement |
68. |
The price paid by the retailer to the manufacturer for a garment is known as the --------- --- |
A. | Cost price |
B. | Market price |
C. | Selling price |
D. | Discount price |
Answer» A. Cost price |
69. |
Margin ------------ |
A. | Break up |
B. | Mark- up |
C. | Mark-down |
D. | Break down |
Answer» B. Mark- up |
70. |
Expand VAT |
A. | Value added tax |
B. | Variable agreement trade |
C. | Visual arrangement of trend |
D. | Value agreed on trade |
Answer» A. Value added tax |
71. |
----------------- is calculated at the range selection stage before order qualities are finalisect. |
A. | Average selling price |
B. | Market price |
C. | Cost price |
D. | Margin price |
Answer» A. Average selling price |
72. |
New ranges are launched for -------------- main reasons per year. |
A. | 4 |
B. | 3 |
C. | 2 |
D. | 1 |
Answer» C. 2 |
73. |
--------------- general merchandise store, including apparel, household goods and furniture. |
A. | Wholesale |
B. | Department store |
C. | Regional store |
D. | Speciality store |
Answer» B. Department store |
74. |
------------------- is the term offer used by the industry to describe online retailing vis the internet. |
A. | Whole sale |
B. | E- Commerce |
C. | Catalog |
D. | Tele- Shopping |
Answer» B. E- Commerce |
75. |
-------------------- retailing offers merchandises to consumers in a catalog as directional format |
A. | Mail order |
B. | E- Commerce |
C. | E-retailing |
D. | Chain store |
Answer» A. Mail order |
76. |
-------------------- stores owners hires more employee and increases space |
A. | Large |
B. | Small |
C. | Partnership |
D. | Franchise |
Answer» B. Small |
77. |
A successful unit store may open additional locations, to grow into a -------------- unit operation, |
A. | Single |
B. | Branch |
C. | Chain |
D. | Multiple |
Answer» D. Multiple |
78. |
------------------------ store is often managed by one person usually the owner. |
A. | Small |
B. | Large |
C. | Corporate |
D. | Single |
Answer» A. Small |
79. |
Any store that is price- directed is a ----------------- store |
A. | Small |
B. | Department |
C. | Corporate |
D. | Promotional |
Answer» D. Promotional |
80. |
The retailers charge a small membership fee, offer consumers deep discounts on general merchandise ------------------------- |
A. | Warehouse club |
B. | Mass- merchants |
C. | Retail store |
D. | Outlets |
Answer» A. Warehouse club |
81. |
------------------- is the group of consumers to whom a producer, manufactures or retailer aims products, services and advertising |
A. | Stylist |
B. | Target market |
C. | Buyer |
D. | Customer |
Answer» B. Target market |
82. |
-------------------- is a designer or fashion leader who sets a fashion directton |
A. | Trend setter |
B. | Stylist |
C. | Trend buyer |
D. | Buyer |
Answer» A. Trend setter |
83. |
----------- stores cater to a particular target customer by providing a narrow fours of merchandise |
A. | Department store |
B. | Speciality |
C. | Regional |
D. | Departmental |
Answer» B. Speciality |
84. |
-------------- is the means of communication, newspapers, magazines, radio, TV, and direct mail. |
A. | Current |
B. | Reports |
C. | Media |
D. | Service |
Answer» C. Media |
85. |
---------------- retailer carry a wider variety of categories, such s women’s and men’s apparel accessories |
A. | Limited line |
B. | Multiple line |
C. | Department |
D. | Mass merchant |
Answer» B. Multiple line |
86. |
A single unit store may open additional locations, a----------------- operation |
A. | Multiple unit |
B. | Chain store |
C. | Malls |
D. | Liaised store |
Answer» A. Multiple unit |
87. |
Store owned by a single person ------------------- |
A. | Partnership |
B. | Mass merchants |
C. | Sole proprietorship |
D. | Corporation |
Answer» C. Sole proprietorship |
88. |
Business owned by two or more persons under a centretual agreement |
A. | Mass merchants |
B. | Merchants |
C. | Partnerships |
D. | Corporate |
Answer» C. Partnerships |
89. |
The means to communicate a store’s fashion, value and quality message to prospective customers. |
A. | Visual merchandising |
B. | Buying merchant |
C. | Buying house |
D. | Presentation |
Answer» A. Visual merchandising |
90. |
The timing of seasonal markets analies up a ------------------------ |
A. | Calender |
B. | Market list |
C. | Marketing calendar |
D. | Activity calendar |
Answer» C. Marketing calendar |
91. |
Involves the presentation of the product or line to the sales staff by the merchandising and marketing division |
A. | Line preview |
B. | Line release |
C. | Displau |
D. | Launching |
Answer» A. Line preview |
92. |
--------------------- indicates when retail orders are completely filled |
A. | Purchase order |
B. | Start to ship |
C. | Ship complete |
D. | Selling |
Answer» C. Ship complete |
93. |
-------------------- involves the assembling of a commercially acceptable collection of garments within the planned limitation finance and design. |
A. | Range planning |
B. | Line |
C. | Sampling |
D. | Market meeting |
Answer» A. Range planning |
94. |
Low price margin store --------------------- |
A. | Dealers |
B. | Supermarkets |
C. | Discount |
D. | Specialty |
Answer» B. Supermarkets |
95. |
System design to plan, price, premol and want satisfying product to the target customers to achieve organisational goal. |
A. | Marketing |
B. | Sourcing |
C. | Market calendar |
D. | Bevdgeting |
Answer» A. Marketing |
96. |
--------------- is generally communicating with the public in an attempt to influence them towards buying your products or service. |
A. | Advertising |
B. | Promotions |
C. | Reports |
D. | Magazines |
Answer» B. Promotions |
97. |
Interior displays may take the form of ---------------------------------- presentations |
A. | Image |
B. | Visual |
C. | Attract |
D. | Trend |
Answer» A. Image |
98. |
------------------------ is the character or personality that a store presents to the public |
A. | Store image |
B. | Publicity |
C. | Product advertisement |
D. | Posters |
Answer» A. Store image |
99. |
Vitrines ------------------------- |
A. | Glass cases |
B. | Fixtures |
C. | Stunels |
D. | Wooden case |
Answer» A. Glass cases |
100. |
Star fixtures -------------- |
A. | Two arms |
B. | Three arms |
C. | Four arms |
D. | Five arms |
Answer» C. Four arms |
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