McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Fashion Technology (BFT) .
| 1. |
Marketing concept address the four P’s: Product,Price,Promotion & ------------- |
| A. | Place |
| B. | Prestige |
| C. | Presentation |
| D. | Progress |
| Answer» A. Place | |
| 2. |
A group of garments designed for a specific season. |
| A. | Classic |
| B. | Collection |
| C. | Buying |
| D. | Apparels |
| Answer» B. Collection | |
| 3. |
Any paid message in the media used to increase sales. |
| A. | Advertising |
| B. | Shopping |
| C. | Buying |
| D. | Interview |
| Answer» A. Advertising | |
| 4. |
The business of buying fashion merchandise from a variety of resources and reselling it to ultimate consumers----------------- |
| A. | Wholesalers |
| B. | Fashion retailing |
| C. | Marketing |
| D. | Merchandising |
| Answer» B. Fashion retailing | |
| 5. |
Prediction of fashion trend.--------------- |
| A. | Fashion forecasting |
| B. | Marketing |
| C. | Advertisement |
| D. | Sale test |
| Answer» A. Fashion forecasting | |
| 6. |
The difference between the cost price and selling price. |
| A. | MRP |
| B. | Markup |
| C. | CP |
| D. | Profit price |
| Answer» B. Markup | |
| 7. |
A price lower than the original wholesale price--------------. |
| A. | CP |
| B. | Price |
| C. | Off-price |
| D. | Low-price |
| Answer» C. Off-price | |
| 8. |
------------------- is the process of market & trend research, merchandising, design and development of the final product. |
| A. | Product development |
| B. | Forecasting |
| C. | Marketing |
| D. | Research |
| Answer» A. Product development | |
| 9. |
Work on a new line begins approximately----------------month before the selling season. |
| A. | 9 |
| B. | 8 |
| C. | 10 |
| D. | 12 |
| Answer» B. 8 | |
| 10. |
------------------has the responsibility for merchandise content and assortment. |
| A. | Store line |
| B. | Market line |
| C. | Buying line |
| D. | Shopping line |
| Answer» C. Buying line | |
| 11. |
Expand DMMs.----------------- |
| A. | Divisional Merchandise Managers |
| B. | Department of Merchandise Management |
| C. | Division of Market Management |
| D. | Department of Market Management |
| Answer» A. Divisional Merchandise Managers | |
| 12. |
Expand MIS.------------------ |
| A. | Merchandising Information System |
| B. | Market Information System |
| C. | Management Information System |
| D. | Merchandise Introducing System |
| Answer» A. Merchandising Information System | |
| 13. |
A merchandise------------------is a collection of various styles, quantities and prices related merchandise, usually grouped under one classification within a department. |
| A. | Parts |
| B. | Assortment |
| C. | Segmentation |
| D. | Market |
| Answer» B. Assortment | |
| 14. |
The difference between actual stock and planned stock equals -------------- the value of planned purchases |
| A. | open to buy |
| B. | sales to stogle |
| C. | end of each month balance |
| D. | open stock |
| Answer» A. open to buy | |
| 15. |
Expand OTB--------------- |
| A. | Open-to –buy |
| B. | Open- to – balance |
| C. | Off- balance |
| D. | Out of table budget |
| Answer» A. Open-to –buy | |
| 16. |
------------------------------ analysis shows the relationship between fixed costs variable or marginal costs, total cost, sales revenue and output or volume. |
| A. | Cost plus |
| B. | Break even |
| C. | Break down |
| D. | MRP |
| Answer» B. Break even | |
| 17. |
--------------- is any particular characteristic as look in apparel as accessories. |
| A. | Style |
| B. | Change |
| C. | Tosle |
| D. | acceptance |
| Answer» A. Style | |
| 18. |
----------- is defined as “generally one or more letters worked into some distinctive typographic designs”. |
| A. | Symbol |
| B. | Logo |
| C. | Sign |
| D. | Desig |
| Answer» B. Logo | |
| 19. |
--------------------included bags, books, gift wraps, tissue papers and another form of material used to hold the target markets purchases. |
| A. | Polypacks |
| B. | Gifts |
| C. | Packaging |
| D. | Holders |
| Answer» C. Packaging | |
| 20. |
A ----------------------- is an information log generated by the onamfactures and attached to the product |
| A. | Hangers |
| B. | Loopers |
| C. | Hangtags |
| D. | Posters |
| Answer» C. Hangtags | |
| 21. |
A ----------------- store operators on a low price margin |
| A. | Dealers |
| B. | Supermarkets |
| C. | Discount |
| D. | Speciality |
| Answer» B. Supermarkets | |
| 22. |
Set a low price to stimulate customer traffic |
| A. | Discount pricing |
| B. | Low rate |
| C. | High price |
| D. | Price range |
| Answer» A. Discount pricing | |
| 23. |
Design prices to encourage customers to purchase a newly introduced product |
| A. | Discount pricing |
| B. | Product pricing |
| C. | Promotional pricing |
| D. | Market pricing |
| Answer» C. Promotional pricing | |
| 24. |
------------------------- is a classification of consumers based on activites, interst and opinions. |
| A. | Psychographics |
| B. | Demographic |
| C. | Sociological |
| D. | Anthropological |
| Answer» A. Psychographics | |
| 25. |
----------------------- is where profit is expressed as a percentage of the sale price. |
| A. | Break-down |
| B. | Break-up |
| C. | Markdown |
| D. | Markup |
| Answer» C. Markdown | |
| 26. |
Crabrielle coco chanel, is internationally known as------------ |
| A. | Coco |
| B. | Chanel |
| C. | GC |
| D. | Charel coco |
| Answer» A. Coco | |
| 27. |
The customer perceives the value of the product to the worth the price. |
| A. | Cost oriented pricing |
| B. | Volume-based pricing |
| C. | Promotional price |
| D. | Discount pricing |
| Answer» B. Volume-based pricing | |
| 28. |
Market----------pricing occurs when the products initial price is set low. |
| A. | Penetrating pricing |
| B. | Skimming price |
| C. | Psychological price |
| D. | Discount price |
| Answer» A. Penetrating pricing | |
| 29. |
The types of discount pricing strategies are popular in the fashion industry 1)------------- -------- 2) Seasonal discount |
| A. | Value discount |
| B. | High discount |
| C. | Quantity discount |
| D. | Discount sale |
| Answer» C. Quantity discount | |
| 30. |
----------------------- discount is provided when merchandise is purchased in bundles or multiple units |
| A. | Quantity |
| B. | Quality |
| C. | Rate |
| D. | Cost price |
| Answer» A. Quantity | |
| 31. |
A ---------------------- discount is used to sell merchandise that is out of season |
| A. | Seasonal |
| B. | Quantity |
| C. | Style |
| D. | Time |
| Answer» A. Seasonal | |
| 32. |
------------------------ occurs when pricing is used as the basis to make consumers “feel more favourable” about a product |
| A. | Value based pricing |
| B. | Discount pricing |
| C. | Membership pricing |
| D. | Psychological pricing |
| Answer» D. Psychological pricing | |
| 33. |
------------------- is an assessment of market segment option, the competition, the marketing environment and major trends |
| A. | Marketing analysis |
| B. | Market rating |
| C. | Facasting |
| D. | Valuations |
| Answer» A. Marketing analysis | |
| 34. |
-------------------- will slowly rise in popularity only to suffer an abrupt decline as they become adopted |
| A. | Classic |
| B. | Style |
| C. | Trend |
| D. | Fad |
| Answer» D. Fad | |
| 35. |
-------------------- is the study of changes in the rose and make up of the population |
| A. | Demographic |
| B. | Psychographic |
| C. | Population |
| D. | Statistics |
| Answer» A. Demographic | |
| 36. |
-------------------- involves ses of detailed question that are asked to determeine the status of a firm in relation to its objectives, sustomers, competition and marketing environment |
| A. | Marketing segment |
| B. | Marketing audits |
| C. | Market research |
| D. | Market survey |
| Answer» B. Marketing audits | |
| 37. |
Describes the specific combination of marketing variables, the four P’s---------------- |
| A. | Marketing rise |
| B. | Market study |
| C. | Market variables |
| D. | Marketing |
| Answer» A. Marketing rise | |
| 38. |
-------------------- are places for buying and selling |
| A. | Markets |
| B. | Shop |
| C. | Store |
| D. | Margin free |
| Answer» A. Markets | |
| 39. |
--------------- is where profit is expressed as a percentage of costs. |
| A. | Mark-up |
| B. | Break up |
| C. | Break down |
| D. | Break even |
| Answer» A. Mark-up | |
| 40. |
Expand MFA ------------------------ |
| A. | Multiple fabric agents |
| B. | Multi fibre Agreement |
| C. | Mass Fibre Arrangement |
| D. | Multi Fabric Allotment |
| Answer» B. Multi fibre Agreement | |
| 41. |
-------------------- is anything that can be offered in the market place that might satisfy a need |
| A. | Product |
| B. | Prize |
| C. | Offer |
| D. | Discount |
| Answer» A. Product | |
| 42. |
------------------ is the assortment of fashion products that a company offers for sale at any point in time. |
| A. | Fashion |
| B. | Collection |
| C. | Product range |
| D. | Gevels |
| Answer» C. Product range | |
| 43. |
Media coverage that is not paid for and has a mass audience and a high level of credibility |
| A. | Publicity |
| B. | Promotion |
| C. | Poster |
| D. | Catalog |
| Answer» A. Publicity | |
| 44. |
SWOT ------------ strengths, weatness, opportunities and ----------------------- |
| A. | Taste |
| B. | Threats |
| C. | Trade |
| D. | Trend |
| Answer» B. Threats | |
| 45. |
------------- stores that sell manufactures aversuns directly to the customer |
| A. | Factory outlet |
| B. | Retail outlet |
| C. | Superstore |
| D. | Department |
| Answer» A. Factory outlet | |
| 46. |
An industry buzz word signifying electronic retailing |
| A. | c – tailing |
| B. | B – tailing |
| C. | E- tailing |
| D. | Catalog |
| Answer» C. E- tailing | |
| 47. |
Visual presentation of merchandise ---------------- |
| A. | Display |
| B. | Presentation |
| C. | Show |
| D. | Event |
| Answer» A. Display | |
| 48. |
Income left after the basic necessities have been paid for |
| A. | Disparable income |
| B. | Discretionary income |
| C. | Personal income |
| D. | Sales income |
| Answer» B. Discretionary income | |
| 49. |
Report and ideas available by subscription to manufactures and retailers predictives----- ------------- |
| A. | Reports |
| B. | Design services |
| C. | Publications |
| D. | New reports |
| Answer» B. Design services | |
| 50. |
Any resource from which a designer obtains ideas |
| A. | Design resource |
| B. | Ethnic level |
| C. | Research |
| D. | Evaluation of collection |
| Answer» A. Design resource | |
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