Q.

How do social media platforms contribute to e-commerce through the 'Social' channel?

A. They provide secure payment gateways for online transactions.
B. They allow businesses to engage with customers, promote products, and facilitate purchases.
C. They offer web hosting and design services for online businesses.
D. They facilitate online advertising and marketing campaigns.
Answer» B. They allow businesses to engage with customers, promote products, and facilitate purchases.
Explanation: Social media platforms are increasingly being used for social commerce. Businesses can leverage these platforms to engage with customers, promote products, and even facilitate direct purchases.
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